Competitive Advantage and the Resource Based View of the Firm

Managing Knowledge for Sustained Competitive Advantage: Designing Strategies for Effective Human Resource Management

As a follow up to my previous post titled Competitive Advantage – The Human Capital Approach, I wanted to take a second to talk a little bit about the Resource Based View of the firm that I mentioned in the previous post.  Before I continue, if you are interested in this topic, definitely take a look at the book titled Managing Knowledge for Sustained Competitive Advantage: Designing Strategies for Effective Human Resource Management (affiliate link).

Most organizations don’t place a high enough focus on human capital management as a component of competitive advantage. In order for an organization to be successful in any market, they must create value for their clients. This value can be created using a new strategy, new technology or some other ‘gimmick’ but in order to sustain this value (and the competitive advantage it brings), organizations must develop and maintain an engaged, knowledgeable and creative workforce (Afiouni, 2007).

To create a workforce that provides sustainable competitive advantage and value creation, an organization must create an environment that allows their human capital to grow, much like money sitting in an interest bearing account does. This growth, expressed within people as increased knowledge, increased motivation, increased engagement, etc can be used to create competitive advantage that would be very difficult for competitors to imitate (Afiouni, 2007; Agarwal & Ferratt, 2001; Luftman & Kempaiah, 2007).

Out of the many theories of organizational behavior, one aligns itself well with the human capital view of people within an organization. This theory, called the Resource Based View (RBV), suggests that the method in which resources are applied within a firm can create a competitive advantage (Barney, 1991; Mata, Fuerst, & Barney, 1995; Peteraf, 1993; Wernerfert, 1984). The resource based view of firms is based on two main assumptions: resource diversity and resource immobility (Barney, 1991; Mata et al., 1995). According to Mata et al. (1995), these assumptions are defined as:

  • Resource diversity (also called resource heterogeneity) pertains to whether a firm owns a resource or capability that is also owned by numerous other competing firms, then that resource cannot provide a competitive advantage.
    • As an example of resource diversity, consider the following: a firm is trying to decide whether to implement a new IT product. This new product might provide a competitive advantage to the firm if no other competitors have the same functionality. If competing firms have similar functionality, then this new IT product doesn’t pass the ‘resource diversity’ test and therefore doesn’t provide a competitive advantage.
  • Resource immobility refers to a resource that is difficult to obtain by competitors because the cost of developing, acquiring or using that resource is too high.
    • As an example of resource immobility, consider the following: a firm is trying to decide whether they should buy an ‘off-the-shelf’ inventory control system or have one built specifically for their needs. If they buy an off-the-shelf system, they will have no competitive advantage over others in the market because their competition can implement the same system. If they pay for a customized solution that provides specific functionality that only they implement, then they will have a competitive advantage, assuming the same functionality isn’t available in other products.

These two assumptions can be used to determine whether an organization is able to create a sustainable competitive advantage by providing a framework for determining whether a process or technology provides a real advantage over the marketplace.

The resource based view of the firm suggests that an organization’s human capital management practices can contribute significantly to sustaining competitive advantage by creating specific knowledge, skills and culture within the firm that are difficult to imitate (Afiouni, 2007; Mata et al., 1995). In other words, by creating resource diversity (increasing knowledge and skills) and/or resource immobility (a culture that people want to work in), sustainable competitive advantage can be created and maintained.

In order to create human capital resource diversity and immobility, an organization must have adequate human capital management practices, organizational processes, knowledge management practices and systems, educational opportunity (both formal and informal) and social interaction (i.e., community building) practices in place (Afiouni, 2007; Barney, 1991; Mata et al., 1995; Schafer, 2004).

NOTE: I am finishing up a White paper on the topic of Competitive Advantage & Human Capital and hope to have it available within the next week or so…check back soon.

References

  • Afiouni, F. (2007). Human Resource Management and Knowledge Management: A Road Map Toward Improving Organizational Performance. Journal of American Academy of Business, Cambridge, 11(2), 124.
  • Agarwal, R., & Ferratt, T. W. (2001). Crafting an HR strategy to meet the need for IT workers. Association for Computing Machinery. Communications of the ACM, 44(7), 58.
  • Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
  • Luftman, J., & Kempaiah, R. M. (2007). The IS Organization of the Future: The IT Talent Challenge. Information Systems Management, 24(2), 129.
  • Mata, F. J., Fuerst, W. L., & Barney, J. B. (1995). Information technology and sustained competitive advantage: A resource-based analysis. MIS Quarterly, 19(4), 487.
  • Peteraf, M. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14, 179-191.
  • Schafer, M. (2004). Why Workforce Management Is Back In Style. Optimize, 67.
  • Wernerfert, B. (1984). A resource based view of the firm. Strategic Management Journal, 5, 171-180.

[tags] competitive advantage, technology, resource based view of the firm, human capital, organization [/tags]

  • Danielle

    Dear Eric

    Firstly, we would like to thank you for this blog. The RBV has several benefits for firms, such as:
    • It highlights the value of both tangible and intangible resources to implement strategies and as a source of competitive advantage.
    • Assessing resources based on empirical indicators -for example, their rarity, value, imitability, and substitutability- is of fundamental importance to a firm.

    However, we would like to know if you are aware of the criticisms raised by Priem and Butler in “Is the resources based view a useful perspective for strategic management research?” If so, have you considered the value of complementing the RBV with other frameworks in order to exploit its potential and address its weaknesses. For instance, by integrating this structure with dynamic capabilities one could respond to the “hows” that the RBV fails to answer (especially how to use the identified resources to create competitive advantage). One of the main contentions is the “prescriptive boundaries” of the RBV; therefore, we were wondering how this would affect the applicability of this framework to your clients’ challenges?

    We look forward to continuing this dialogue.

    Best,

    Danielle Logue and Mario Rodriguez-Graniel

  • Eric D. Brown

    Danielle & Mario,

    Thanks for the comment. I’ve recently been reading more about the RBV and some of its perceived weaknesses….your comments are timely.

    I’ve not had a chance to consider how to strengthen the RBV but would welcome any thoughts you might have.

  • Mario Rodriguez-Graniel & Danielle Logue

    Dear Eric,

    Thanks for your reply. In regard to suggestions for strengthening the RBV, different authors agree on the importance of complementary and integral use of the RBV with other frameworks. Priem and Butler argue that “a synthesis of the resource and environment-based perspectives might be an important next step toward a more complete strategy theory,” while Burney admits that practitioners combining the RBV with other “demand-oriented perspectives” would benefit from the greatest potential of this framework (Priem & Butler, 2001; Barney, 2001). Incorporating others, such as the dynamic capabilities framework, would avoid the ‘strategic blindspots’ generated when focusing solely on one structure (Teese, Pisano & Shuen, 1997).

    While the integration of different frameworks appears as a recurrent solution in the literature, we were wondering how consultants turn the RBV into practical action and suggestions to managers. Do you know if McKinsey, BCG and other management consulting firms use this framework? Insights from their experiences can provide different suggestions for strengthening the RBV.

    Regards,

    Danielle & Mario

    Works Cited

    Barney, J.B. (2001). Is the resource-based ‘view’ a useful perspective for strategic management research? Yes. Academy of Management Review. 26(1):41-57.
    Priem, R.L. and Butler, J.E. (2001). Is the resource based view a useful perspective for strategic management research? Academy of Management Review. 26(1):22-40. Teece, D.J., Pisano, G. and Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal. 18(7)509-533.

  • Eric D. Brown

    Danielle & Mario

    Thanks for the references …they look very interesting. I’ll read through these and provide my thoughts.

    I’m not sure what McKinsey, BCG or others are using but I will ask around my network to see if I can get some feedback.

  • Helena

    Dear Eric,

    Thank you for this blog.
    I’m a student from Denmark doing a project on employer branding and ten minutes ago I was desperate to find inspiration for a paragraph on RBV and the assumption that human capital bring value to organizations – I found it here :).
    Thank you so much – now I can get back to work :).

    Kind regards,
    Helena

  • Eric D. Brown

    Hi Helena – Thanks for the comment. I’d be interested in hearing how your project turns out. Glad I could be of assistance!

  • http://none Mazher ul haq

    Dear Eric,

    good afternoon, i m from Pakistan doing MBA. the stuff you provide abt RB view is quite good for my assignment on it.
    sir i’ll be looking forward for more stuff.
    i wish i can send you my assignment.

    regards,
    Mazher Ul Haq

  • Eric D. Brown

    Hi Mazher ul haq:

    Thanks for the comment….I’m glad you liked what I’ve done.

  • Daniel Ngobia

    Hi Eric,
    I am a doctoral student at the UNiversity of Nairobi(Kenya) and my area of study is Value Chain and Competitive Advantage. I am really strugling to get empirical studies done in this field, can you assist.

    Thanks and Happy New Year.

    Daniel Ngobia

    Daniel Ngobia's Recent post…null

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  • Pooja

    thanks for the post sir, its really informative, short and simple to understand:-)

  • http://www.facebook.com/xuanqifu Xuanqi Fu

    Find it very useful and thanks very much for sharing!

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