Links for July 12 2009

by Eric D. Brown on July 12, 2009

Social change takes more than social media by Ivan Booth on the Rootwork Blog (via Beth Kanter’s Blog)

KISS: The Difference Between Strategy and Tactics – and Why It Matters by B.L. Ochman’s blog on B.L. Ochman’s WhatsNextBlog

Whom to Pay is More Important than How Much or How by Claudio Fernández-Aráoz on HarvardBusiness.org

The Freemium Company LifeCycle Challenge by Mark Cuban on blog maverick

Why You Need to Fail Peter Bregman on HarvardBusiness.org

Agile or Not Agile by Ed Gaeta on UCSC Extension in Silicon Valley

Writing Complete User Stories on Tyner Blain

Open Source is Infiltrating the Enterprise by James Turner on O’Reilly Radar – Insight

Forget Social Media ROI, What About Marketing Accountability? by Jacob Morgan: on Marketing Profs Daily Fix

Think like a general manager by Tim Walker on Hoover’s Business Insight Zone

Community is a Characteristic of a Great Working Environment by Wally Bock on Three Star Leadership Blog

The Pendulum Swings (Slowly): An IT Tuesday CCrit by Steve Levy on No Secret

Can “Best In Class” Culture Make HR a Revenue Center? by Kris Dunn on The HR Capitalist

“Don’t Try” – Charles Bukowski’s Advice to Creators by AMy Harrison on Lateral Action

Ten Questions Every Leader Ought to Be Asking by Lisa Haneberg on Management Craft

The Impact of Social Media on Branding by John Moore on Random Thoughts of a Boston-based CTO: John Moore’s Weblog

Enterprise 2.0: Culture Is as Culture Does by Hutch Carpenter on I’m Not Actually a Geek

Empowering Leaders: Hand Over Your Keys on Mountain State University LeaderTalk

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The New CIO is a weekly article about the challenges facing today’s CIO as well as what can be done to prepare for future challenges.

Today’s CIO is having a tough time. They’re being asked to do more with less.  Budgets are being slashed.  Projects are being canceled.  Tough times indeed.

What can the CIO do to make it through?  Well…many are working their staffs harder and longer.  Because, you know its time to do more with less, right?

Wrong.  Well…actually it is right…but Doing More with Less doesn’t mean you’ve got to cut your staff to the core, work them to death and ignore their personal development.

So what can The New CIO do to keep the IT staff happy, engaged and working hard?

First, understand the type of people that seek out careers in IT. Then understand what drives them.  Once you understand what drives them, give them the opportunity to work on those things that excite them.  Maybe your IT Operations guru really wants to be developer…find a way to make that happen. If your technical support lead wants to move into project management, find a way to let her work her way into a new role.

Keep focusing on personal development, listen to your team and lead your team. Do these things and you’ll have a happy & engaged IT staff who will work hard for you in good times and harder for you in the bad times.

Let’s take a look at what drives IT professionals (and perhaps many other non-IT folk).

Dreams

Many IT professionals are inquisitive and love the idea of their job.  They got into IT because they love technology and they love finding creative ways to solve problems.

Then…they get a job in ‘the real world’ where they are asked to ‘do more with less’ and worked harder then ever.  For the most part, these IT pro’s are happy working hard. They like their jobs.  They like a challenge so they do whatever it takes.  Until they realize that they aren’t appreciated.

The IT employee (and group) takes a beating from the organization when things go wrong.   The email server crashes?  You hear things like ‘those IT guys can’t do anything right’. People within the organization can’t understand why it takes so long to get anything done in IT.  They don’t realize that the IT staff is way understaffed and overworked…those things don’t cross their mind.

The IT Pro wants to do the best they can but for various reasons (overworked, stressed out, disengaged, etc) they can’t.

Disappointment

IT folk are a fickle lot.   When they feel under-appreciated (or not at all), they can get defensive and morose.  It doesn’t take long for a happy IT professional to be disappointed.

The dreams of the ‘fun’ they thought they’d have while doing what they love soon turns into a nightmare of disappointment.  They don’t feel as though they get to have any ‘fun’ because they’re so busy doing more with less.

The IT Pro is disappointed.  They are struggling to keep up with current technology.  They have to sneak some time to try to pick up new technology.  They buy books at the bookstore and try to learn new programming languages.  They try to keep up…but without a strong focus on personal development from IT leadership, the IT Pro is left alone to toil on their own.

Disengagement

Disappointment inevitably leads to Disengagement.

The IT professional has worked themselves till they are bone tired.  They don’t feel appreciated by the organization.  They feel overworked and underpaid (even though they make decent money). The IT professional has put their heart and soul into their job and, in their eyes, they’ve received nothing for their effort other than a big ol’ shiny turd landing on their desk.

Now…you’ve got a highly trained & extremely technical IT professional who’s heart isn’t in their work. They don’t feel loved.     They feel overlooked, overworked and tired.  They are on the verge of disengaging from their job…and that isn’t good.

What can The New CIO do to make a difference?

First, understand your staff.  Understand what drives them and what excites them.  Then, let them spend some time doing just that.  Push personal development & training as a top priority. Follow Google’s example of letting their folks work on personal projects for a percentage of the time.  Let your team pick up new technologies and see what they can do.  Don’t be afraid to sniff around the open source world for your next big platform or project.   If you’ve got to cut costs and projects, look at the open source world as a way to cut platform costs and let your team loose on the challenge of integrating open source into the enterprise.

Second, communicate, communicate, communicate. Oh…and don’t stop communicating. Communicate to the top of the pyramid and communicate even more to the individual contributors.    Talk about what’s being worked now and what’s being planned.  Talk about the successes and failures. Discuss your plans for the short- and long-term.  In other words…talk to your team and the organization constantly. Tell them what you are thinking…be open and honest and you’ll get some great feedback…if you listen.

On that note, the Third thing The New CIO has to do is Listen.   I capitalized that on purpose BTW.  Listening is a skill that must live within The New CIO.  You’ve got to listen to your team’s needs and to the organization’s needs.   Work on your listening skills and not just the skill to hear what people are saying…you’ve got to listen intently to what your team members & the organization are not saying.  You’ve got to understand the real issues at hand…not just what comes out of someone’s mouth.

Fourth, The New CIO must understand the businessTruly understand the business.  What does this have to do with keeping your team engaged?  Lots.  It’s hard to provide technology for an organization if you don’t understand what the organization does.  Understanding the business, and communicating that understanding to your team, will help you craft your vision and strategy for technology services.   By understanding the business and building the information technology strategy for the organization, you and your team will have a full understanding of why things are being done and where you are headed.

Lastly, The New CIO has to lead. Leadership is a key factor for keeping your team engaged. There’s nothing worse than a CIO (or any manager) who can’t make a decision and/or back their team up.  Leadership is more than ‘being in charge’…it means standing up for your staff when things are tough.  It also means that The New CIO is the person in the organization leading the charge to find better, cheaper and faster ways to get things done.

Conclusion

The New CIO has a lot on their plate.  In addition to the old standards of running technology teams, setting strategy and keeping the lights on, The New CIO has to focus on the softer skills.  Selecting the right people and keeping those people engaged in their work is a difficult job but must be at the top of the list of priorities for The New CIO.

The mantra today is ‘do more with less’…..don’t let that creep into your mind when it comes to your people.  Keep developing them, keep them happy and you’ll be amazed at how much an engaged IT team can do even in the tough times.  Keeping them engaged during the times of ‘less’ will provide an amazing advantage when the ‘good’ times come back around…you keep your team happy today and watch the exponential increase in output when the budgets come back.

Join me next Thursday for a new edition of The New CIO where I’ll be talking about the chasm between Strategy & Tactics and what we can do to close the gap.

Time for a Mid Year Review

by Eric D. Brown on July 6, 2009

2009 is half over and its been a pretty good year so far.

What’s transpired this year?

  • In February, I put my consulting practice on hold to join the Boy Scouts of America full time after working with them for 1.5 years as a consultant.  Previous to starting full-time, I’d been leading the Sitecore Content Management System implementation and since going full-time have been involved in some major technology and marketing initiatives.  It’s been fun and an education in how non-profits are run.
  • I’ve just finished year #2 in the Doctoral program.  Only X number of years left (i have no idea what X actually is…probably 3 to 4 more years).
  • I’ve held up my resolutions for the year fairly nicely. I used the ‘three words’ approach (I learned this from Chris Brogan).  My words were: Create, Think & Lead. I’ve written more important stuff (at least to me) on this blog than I used to and I kicked off another blog focused on my photography.
  • My wife’s photography business is starting to see a bit more life.  The economy has taken its toll but we are starting to see a bit more traffic and interest from potential clients.
  • I’ve disconnected from a lot of things that were taking up way too much of my time.  While this has been hard to do, it’s been necessary to allow me to focus on those things that will bring the most benefit & value to me in the future.

What does the rest of 2009 hold? I’m not sure…but I’m positive it will be a good 6 months.

  • I’m anxious to kick off a few projects that I’ve been thinking about and can’t wait to see the results.
  • I’ve got a couple interesting side projects that have been brewing for a while…they are looking like they might show some signs of life later this year.
  • I’ve submitted a few articles & papers to academic journals & trade publications…hopefully I’ll hear back on whether they are accepted for publishing.

How has the first half of 2009 been for you?

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Links for July 5 2009

by Eric D. Brown on July 5, 2009

On Social Media and Culture Shift by Amber Naslund on Altitude Branding

The ROI on Flexibility by Peter Campbell on Beth’s Blog: How Nonprofits Can Use Social Media

Corporate Twitter? The Three S’s That Must Be Overcome by George Tomko on TomkoTek

Why It Matters Who You Are by Mark McGuinness on Lateral Action

Should We Give the Customer What They Want? by Brad Egeland on Project Management Tips

Sales: It’s About Them, Not You by Diane Helbig on Small Business Trends

Two Tales of Customer Service by Glenn Whitfield on IT Business Alignment (IT2B)

How Beautiful it is, and How Easily it can be Broken by Andrew McAfee

Twitter in the Enterprise by Patti Anklam on The AppGap

Activities vs. Results – the difference makes all the difference by Mark McDonald on the Gartner Blog Network

The Courage to be Wrong by Jonathan Morrow on Copyblogger

Agile Maturity Model – What’s Next? by Scott Sehlhorst on Tyner Blain

Are You an Inventor or an Entrepreneur? by Jeff Stibel on HarvardBusiness.org

Of designers and developers by Tom Grant on The Heretech

As Brands Continue to ‘Pollinate’ the Social Web, Expect Aggregation by Jeremiah Owyang on Web Strategy

How Well Do You Listen and Respond? by Dawn Foster on WebWorkerDaily

Saying Why Is A Powerful Tool by Mike Schaffner on Beyond Blinking Lights and Acronyms

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The New CIO: Social Media and the Enterprise

by Eric D. Brown on July 2, 2009

The New CIO is a weekly article about the challenges facing today’s CIO as well as what can be done to prepare for future challenges.

Ahhh…Social Media.  THE hot topic these days (and for some time to come I think).

There’s no arguing that the use of social media is a valid and necessary way to reach out and engage your community, but how does the use of these tools affect the IT organization, IT leadership and the CIO?

Social Media can cause a lot of headache’s for IT but with The New CIO in place, those headaches can be lessened by embracing the community (externally and internally).  Embracing the community is actually much easier than keeping that community at arms length or worse…ignore the communities.

Why is Social Media important to The New CIO?

Simple…it’s another tool to step into the conversation.  If you don’t know what that statement means, go read The Cluetrain Manifesto.  If you aren’t in the conversation, you can’t hear what people are saying. Helping an organization listen should be one of the top priorities for The New CIO.

To listen, the organization has to have their ears open and must be fully engaged with their community.  In order to engage, The New CIO must provide a means to allow the organization to embrace the community…that might mean rethinking security regulations to provide more access for employees or building velvet rope social networks to draw in the community.

Social Media in the Enterprise requires a mindshift from one of closed architecture to a bit more of an open one.  Gone are the days of closed systems and keeping your clients and community at arms length….today you’ve got to reach out and embrace those communities.  To do that, you’ve got allow Social media platforms into your organization while also keeping an eye on security….but more importantly, The New CIO has to understand the power of social tools to embrace both external and internal communities.

Challenges of Social Media in the Enterprise

There are many stands to take against Social Media in the Enterprise.  There’s the IT security argument and the personal information protection arguments…but are these really viable arguments? I don’t think they are…as long as your IT security team are doing their jobs in the first place.

Of course, there are real challenges to overcome for The New CIO. Topics like personal information protection and protecting intellectual property are valid but can be overcome with reasonable controls and guidance.  That said, you’ve got to allow people to be themselves too…don’t lock down security on your IT systems so much that it hampers your users’ abilities to use Social Media tools.

Integration is a key challenge for IT groups. How do you securely integrate a SaaS platform for social networking?  Companies like Ripple6 are doing some great things in this space but I’m not sure how far into the enterprise these systems really can go.   Some organizations are providing internal platforms that provide internal communities to organizations.  An example of this type of technology is Newsgator’s Social Sites which turns Sharepoint into a Facebook-like platform that makes it easy for people across the enterprise to find others with similar interests and share knowledge.

Systems that allow your organization to connect internally and externally will be the smart play. Are there any systems that seamlessly provide internal communities & external communities together?  I’m not sure…but if not, there should be.

Don’t just embrace – connect

How cool would it be to have a fully secured platform that provided similar functionality as Facebook and provides your internal users with the ability to connect with each other and with external users.  Today this is possible by using separate tools like Facebook & Twitter…but what if you could bring the conversation to your website directly?  What if your ‘corporate’ website changes from being a place to yell about your products to being a place where discussions happen.  Jeremiah Owyang has a great post on this very topic.

Gone are the days of static websites with marketing material…we’re moving into the days of interaction and engagement directly on the corporate web presence.  The New CIO will need to play a key role in this move toward the mixture of internal and external audiences by understanding the technology, security, marketing and social implications.

Engaging your customers is here to stay…whether you call it ‘using social media’, marketing or PR, you’ll need to find a way to embrace your customers and your employees. The New CIO must find a way to allow internal and external communities to co-exist while also keeping IT security as high as possible.

The challenge for The New CIO is to find a way to provide the engagement that Social Media platforms and tools provide while also protecting intellectual property, personal information and the IT infrastructure.

What can The New CIO do today?

Not many organizations are ready to move full-bore into the world of Social Media and very few are ready to step in as far as I think they should.  Many organizations don’t understand what it means to engage and listen to their communities…even after 10 years of talking about joining the conversation.

One way The New CIO can help organizations move closer to the community by providing leadership and guidance on embracing the internal community first.  This is a much less risky move for most organizations because it removes many of the security and intellectual property arguments from the table.  Taking this first step into the world of social media can open up a lot of avenues for collaboration and communication within the organization and can help make people more comfortable with the idea.

This doesn’t have to be an expensive proposition either.   If your organization is comfortable with LAMP, Grab Wordpress MU and setup an internal blogging network. Let every employee have a blog…let them talk and help the organization listen to them. I’d be the HR group would love to have the ability to hear what the people are saying.  Even better…put BuddyPress on that same box and start building an internal social network.  If you are a Sharepoint shop, you’ve already got some functionality for blogging and collaboration in the MOSS 2007 system.

Do the internal pilot and help people understand the power of community…then you’ll start seeing people clamoring for a way to embrace the external community.  Once that happens, you’ll be on a fun ride trying to connect your internal and external communities.  It will be a challenge…but one worth hitting head on.

Check back next week when I talk about The New CIO and the challenge of keeping IT employees engaged and employed.

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Jeffrey Phillips on Intense Ambiguity

July 1, 2009

I just read a great post by Jeffrey Phillips titled Intense Ambiguity that really brought into light what it’s like working for a boss or organization that has no clear strategy and vision.
What does Intense Ambiquity mean?  Jeffrey defines it as:
…significant pressure from the management team to do something – especially new and interesting things. [...]

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So you want to be a Change Agent?

June 29, 2009

I was recently reading Dagmar Recklies’ article titled What Makes a Good Change Agent? and started thinking about some of the people that I know who are good at change…and some who completly destroy any opportunities for change.
In the article, 15 Competencies are listed that a good change agent should have.  These competencies are:
15 Key [...]

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Links for June 28 2009

June 28, 2009

Why Your Corporate Message Isn’t Being Heard by Jason Falls on Social Media Explorer
The 7 Sins of Customer Service by Valeria Maltoni on Conversation Agent
Productivity gains in software engineering are powering innovation by Auren Hoffman on Summation
Boosting Engagement While Cutting Costs by Jeannie Ruhlman and Cheryl Siegman on Gallup’s Organizational Performance Blog
The context for 2010 [...]

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The New CIO – An Introduction

June 25, 2009

The New CIO is a weekly article about the challenges facing today’s CIO as well as what can be done to prepare for future challenges.
It’s fitting that my 400th post is my first The New CIO article. I’ve been ruminating on writing a weekly post/article but hadn’t really sat down to plan it out. I [...]

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The New CIO – a new weekly series

June 24, 2009

I’ve been thinking about writing a weekly article and finally found a topic that I think lends itself well to this approach.
I’m planning on writing about ‘The New CIO” and covering topics that CIO’s today (and tomorrow) need to be thinking about, planning for, and doing to meet the needs of the organization in the [...]

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