Charles Green is giving a live webinar on How to Build Trust in Sales Conversations on Thursday August 21.  The webinar looks like a good one…as is most of Charles’ stuff.

A quick summary of the topic:

Understanding how to create trust in a sales conversation is a great source of freedom; trust doesn’t take time, it isn’t a business process, it doesn’t come about from following metrics, and it isn’t a business process. It is something each of us can do, personally, far better than we think.

I’d highly recommend that you check it out.  You can sign up for the webinar here.