Using Big Data – Examples from IBM

IBM just released a few announcements related to Big Data. Namely, the use of big data and analytics to better understand and target customers. The announcements (and the infographic below) provide some interesting, real-world examples of using data to make decisions on not only marketing but also operations.

The press releases can be found here and here .

This post was written as part of the IBM for Midsize Business  program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and