EB
Jul 13, 2016
What digital projects should you be chasing?
So, what digital projects should you be chasing? Chase the ones that are focused on improving the customer experience
EB
Mar 15, 2016
Will marketing continue to grow their share of the technology budget?
Will marketing continue to grow their technology budget? I think so.
EB
Jul 31, 2014
Is Marketing Really Shortchanging IT?
Marketing isn't shortchanging IT. IT has shortchanged itself by failing to lead organizations into the digital world. Time for the CIO to step up.
EB
Mar 4, 2014
The role of IT and the CIO in Marketing
Isaac Sacolick recently wrote a post titled Dear CIO, Here's How To Help the CMO with Marketing Automation where he talked about the need for CIO's and
EB
Oct 14, 2010
What's the difference between a CIO and CMO?
Some smart-ass (like me) will probably say "1 letter"....but let's dive into that question a little more deeply. Last week, in an article titled "CIO's
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