Articles on Marketing and Advertising

CIO.com has an article titled "CMOs and CIOs: Can This Relationship Be Saved?" where they discuss surveys results released by the CMO Council and

Shadow IT vs. Shadow Marketing By Scott Brinker on Chief Marketing Technologist Quote: IT people work for IT. Marketing people work for marketing. And, as

Silence is a Leadership Trait by Samuel Bacharach Quote: Between the words, between the actions, between the political strategies, leaders must create

To Grow a Company, You Need to be Good at Killing Things by Auren Hoffman on Summation Why IT Shouldn't Be Involved in Marketing Software Decisions by

How CIOs can sense if their companies are getting ready to fall? by Mark McDonald on The Gartner Blog Network 10 Tips on Building a Better Business by Ted

Lego: How much does profit matter? from Hoover's Business Insight Zone by Tim Walker Hire for Trustingness, Train for Trustworthiness from Trust Matters

The Past and the Future of Digital Storytelling from Men With Pens by Taylor The Future of Content Management from assertTrue( ) by Kas Thomas 7 Marks of

How to SWOT away Strategic Planning by Steve Neiderhauser The Role of the CTO: Four Models for Success by Bob Gourley on CTOvision.com A Tendency to Blame

The New CIO is a weekly article about the challenges facing today's CIO as well as what can be done to prepare for future challenges. It's fitting that my

Lots of great stuff out there this past week...can't share it all but will share some.  If you want to track all my shared stories from my google reader

Why Messages Aren't Enough by Amber Naslund on Altitude Branding The first step towards being a networked nonprofit: Simplicity by Beth Kanter on Beth's

Paul Dunay over at Buzz Marketing for Technology wrote a post titled "Sin of Inclusion" that pointed me to some commentary on the IT Services Marketing

The opening paragraphs of the chapter titled '95 Theses' from The Cluetrain Manifesto: The End of Business as Usual says (taken from this page): A