Articles on Marketing

Marketing departments have too many choices today. Without proper governance and selection processes, getting things done becomes impossible.

How much is bad data costing you? It could be very little or a great deal. An example of what the cost of bad data really looks like.

So, what digital projects should you be chasing? Chase the ones that are focused on improving the customer experience

“It Won’t Work. We Tried That” Quote: Bottom line: bad marketing science is dangerous. And we should demand that it at least get itself a half-decent

Oh I See (CIO Inverted): Flexible or efficient ? Quote: Can organizations and CIOs create a balance between the efficiency and flexibility agenda ? Is

The Three Elements of Successful Data Visualizations - Jim Stikeleather - Harvard Business Review Quote: Storytelling helps the viewer gain insight from

Know the Difference Between Your Data and Your Metrics - Jeff Bladt and Bob Filbin - Harvard Business Review Quote: In the business world, we talk about

Strong CIO, C-suite Relationships Drive Growth — CIO Dashboard Quote: Your ability as a CIO to cultivate strong relationships with your C-suite peers is

This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office...the next fad? got some interesting

This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled "Enter the chief marketing

Links for Sunday Oct 14 2012 covering topics ranging from privacy,the CIO, the CMO and the CMTO

"We want to test bold, new ideas that always work." - Chief Marketing Technologist Quote: Failure is an inherent part of real experimentation. "We have an

Links for March 24 2012 covering Marketing, Technology, IT and CIO related stories.

Links for February 19 2012 covering innovation, users, marketing, technology and more

It been quiet here this week as I've been traveling.   I spent the week in Chicago talking to clients and refining the story of what I do. Its fun to talk

The Danger of Imitation by Kevin Eikenberry Quote: Observe and learn from others who have been where you are going. But don’t lose yourself on that

The Human Marketing Manifesto by Russ Somers on russsomers.com Quote: I am not a lead, I am a person. A human being with human concerns....I was not

To Know, But Not to Understand by Valeria Maltoni on Conversation Agent Quote: We rely, in other words, on a random accumulation of localised knowledge

Why Marketers Should Forget Frameworks & Think Outside the Box by Sarah Goliger on HubSpot Blog Quote: So what’s the takeaway here? Sometimes you need

Creating a Lasting Impression by JK Allen on The Hustler's Notebook Quote: Be the standard. Create a lasting impression. Experience the new opportunities

Sunday night, Tracie and I wanted a good hamburger.  We didn't want to go out...and we didn't have any hamburger meat at home. So...being the clever

Making Enterprise Architecture Matter By Martha Heller on CIO.com Quote: The ultimate paradox is this: Architects are as necessary as they are rare. “It’s

I read an article over on CIOZone.com titled Should the CIO Head Up the Marketing Dept As Well? that left me speechless (for a minute at least).

Why does the sun never set on legacy applications? by Jim Harris on OCDQ - Obsessive-Compulsive Data Quality (OCDQ) Quote: The simple reason most legacy

I heard a pretty good story recently.  It goes something like this: A new CIO joins the company. He's not completely new to the organization but he is new

Because You Matter by Danny Brown on Social Media Marketing Blog Quote: We spend so much time wondering how we can be like someone else. How we can have

"I own the technology, you own the content" Those eight words are shared every single day between an IT professional and a Marketing professional. Some

I've been talking to quite a few folks recently about Sharepoint 2010 to get feedback and insight into the product's current acceptance and usage rate.

Three Questions that Will Kill Innovation - Tony Golsby-Smith - The Conversation - Harvard Business Review Quote: ...innovation runs counter to so many of

Some smart-ass (like me) will probably say "1 letter"....but let's dive into that question a little more deeply. Last week, in an article titled "CIO's

CIO.com has an article titled "CMOs and CIOs: Can This Relationship Be Saved?" where they discuss surveys results released by the CMO Council and

As you know, I love WordPress. I use WordPress for everything these days. This blog runs on WordPress. My photography blog runs on WP.  My wife's

In a previous article titled The Future of IT & the CIO - Redux of the DoDo I pointed to some survey results that should be alarming to most IT

I love peanut butter and jelly.  What a great idea to put those to food items together on a piece of bread. Have you ever thought about how much the

Shadow IT vs. Shadow Marketing By Scott Brinker on Chief Marketing Technologist Quote: IT people work for IT. Marketing people work for marketing. And, as

Image by holeymoon via Flickr CRM tools do not equal CRM (yes...I know...I've said it twice...but it IS important). For the geeks out there, let me spell

I grabbed a copy of Open Leadership: How Social Technology Can Transform the Way You Lead (affiliate link) by Charlene Li for my business trip last week.

Hey CIO - if you want to survive, you need to figure out a way to fascinate your organization. I'm currently reading "Fascinate: Your 7 Triggers to

Don't Listen to Your Market by Scott Sehlhorst on Tyner Blain Quote: Most companies ignore their markets – and they will struggle to survive.  Some

Silence is a Leadership Trait by Samuel Bacharach Quote: Between the words, between the actions, between the political strategies, leaders must create

Happy Easter everyone. Last week was the first published post using Delicious to manage links for my Sunday links post.  I used a javascript from

In the world of  technology we tend to use either really big words, really small words and/or acronyms. What do you think of when you think of  'the

I ran across an interesting post today titled "Why you don't need Social Media Consultants" on the Brains on Fire Blog.  The main thesis of the post is:

The New CIO is a weekly article about the challenges facing today’s CIO as well as what can be done to prepare for future challenges. I've seen many

The New CIO is a weekly article about the challenges facing today's CIO as well as what can be done to prepare for future challenges. It's fitting that my

Can an organization be built on individuality with a focus on bringing humanity back to business? I think so. The modern day corporation was developed to

When You Can't Trust Your Leadership by Charles Green on Trust Matters Change is never linear by Paul Dunay on Buzz Marketing for Technology Stop Reading

This is a guest post written by Heather Johnson, who regularly writes on the topic of career exploration. See her byline at the end of this article for