Articles on CMO

So, what digital projects should you be chasing? Chase the ones that are focused on improving the customer experience

Companies no longer want a controller of technology. They want a leader who can demystify IT and help them use technology to deliver real value.

CIOs should not bemoan their predicament. They should see it as an opportunity to reshape their job, career, and the IT group's role.

Are you managing risk within your organization or are you avoiding risk? As a CIO, you should help the organization manage risk.

I recently ran across a survey titled "Big Data's Biggest Role - Aligning the CMO & CIO" that was put together by the CMO Council and SAS. The survey,

Cloud security is not an oxymoron Quote: I get it: there is a lot of data that can’t move to the cloud, not because IT managers don’t understand the

Isaac Sacolick recently wrote a post titled Dear CIO, Here's How To Help the CMO with Marketing Automation where he talked about the need for CIO's and

The Internet Of Things Will Be Huge—Just Not As Huge As The Hype – ReadWrite Quote: Like most things in life, the real value of the Internet of Things

“It Won’t Work. We Tried That” Quote: Bottom line: bad marketing science is dangerous. And we should demand that it at least get itself a half-decent

The big data Wild West: The good, the bad and the ugly — Tech News and Analysis Quote: Ron Bodkin of Think Big Analytics discusses the best and worst

Anticipate the Corporate Culture of "No!" - Sales Aerobics for Engineers ® Blog Quote: Do you work in a Culture of No? Some of you will be defeated by the

Customer Journeys: Miles to Go - Highly Competitive - software industry insights Quote: The best outcome of any customer interaction or experience should

This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office...the next fad? got some interesting

This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled "Enter the chief marketing

Links for Sunday Oct 14 2012 covering topics ranging from privacy,the CIO, the CMO and the CMTO

Links for April 29 2012 covering topics for the CIO, CMO and more.

I've been reading a lot lately about the 'love affair' between Chief Information Officer's and Chief Marketing Officer's around the world. I think this is

CIO.com has an article titled "CMOs and CIOs: Can This Relationship Be Saved?" where they discuss surveys results released by the CMO Council and