Marketers – You have too many choices

Marketing Technology Landscape Supergraphic (2018)

I have a little secret for everyone in the world of marketing: You have too many choices. There are way too many technology platforms in existence today. Too many ‘tools’ and too many products.  You have too many choices when it comes to getting your work done. Let’s take a quick second to glance at … Read more

The technology debate is usually the wrong debate

Windows vs Mac vs Linux.  Android vs iPhone.  Nikon vs Canon vs Sony. Spend any time online, with techie friends or with photographers and you’ll run undoubtedly come across arguments about which tech is better. You’ll have people calling others ‘fan boys/girls’ and in some areas you’ll see some downright nasty comments about whichever tech … Read more

Reinventing a Small Business with Simple Technology

Last year I helped a friend of mine reinvent his business. The funny thing about this “reinvention” is that we didn’t really do much more than change his approach to using technology. My friend owns a plumbing company that has been in business since the 1940s and has been passed down to him from his … Read more

Mobile Connectivity and Your Business

I’d like you to do a little experiment with me. I’ve got a little thought experiment that I’d like to run past you Imagine being a small business owner today. Maybe some of you are small business owners so it’ll be very easy to imagine. Now, imagine that you are looking to expand your business. … Read more

More touchscreens in the enterprise?

Are you ready for more touch screens in the enterprise? Windows 8 is an operating system built for touch.  Whether its running on a PC, tablet or phone, its been designed around the touch being the main form of interaction. We already use touch screens regularly with our phones and tablets but how would they … Read more