Lessons From a Corporate Insider: Dream Big, but Think Small by Mark Ivey on MarketingProfs Daily Fix Blog Quote: Rather than delude yourself into thinking you’re going to change an entire company, be smart. Start with focused, achievable goals and programs. Think small. People do not want to create content for your brand by Matt … Read more Links for March 6 2011
It is all about The Customer by Neil Pearce Quote: Too often we in the IT department are seen as being out of touch by other people within the business and make strange decisions where we do IT for the sake of IT are often at the heart of it. This doesn’t mean that you … Read more Links for Feb 27 2001
Which is better, thought or action? by Laura Rose on UCSC Extension in Silicon Valley Quote: Everything begins with a thought. Without thought there is no action. The idea of the action normally occurs to you before you execute it. Then your action begets a result. And the result normally stimulates a new desire or … Read more Links for Feb 13 2011
How to Use Communication to Establish Trust in Remote Teams by Celine Roque on GigaOm Quote: With remote teams, we must know how to communicate effectively if we want to build long-term trust in our working relationships. We can do this by increasing our efforts in expressing our enthusiasm at the start of the project, … Read more Links for Feb 6 2011
Two Things to Remember as You Change the World by Mary Jo Asmus on Aspire-CS Quote: Patience and perseverance. You must have both. Together, and at the same time. In this world I’ve learned that there are very few quick fixes, despite what you might hear from marketers. That cream that will get rid of … Read more Links for Jan 9 2011
Why customer experience innovation matters now by Jeffrey Phillips on Innovate on Purpose Quote: …firms that improve the customer experience, not just in purchasing but in all aspects of the customer’s engagement with your product, service or company will benefit. Increasingly, people are seeking more than a purchase. They are seeking a relationship with a … Read more Links for December 12 2010