Eric D. Brown, D.Sc.

Data Science | Entrepreneurship | ..and sometimes Photography

Tag: Social network (page 2 of 2)

Links for Jan 4 2009

Ran across some great stories over the last week…enjoy!

Stakeholders in a Barrel on Tyner Bain

Global CIO: The Top 10 CIO Issues For 2009 by Bob Evan’s on Information Week

New Year’s Resolution: Do Experiments, Not Projects by Susan Cramm on HarvardBusiness.org

Six Employee Engagement Questions for 2009 by David Zinger on Employee Engagement Zingers

Moving to higher ground: Lessons from the art of jazz (part I) by Garr Reynolds on  Presentation Zen

The Long Decline of Reading by Adrian Hon on Mssv (hat tip to Rui Carmo on The Tao of Mac)

PR 2.0 is Free by Valeria Maltoni on Conversation Agent

On Twitter, Followers Aren’t Really Friends by Om Malik on GigaOm

Marketing in a Recession by Jim Connolly on Jim’s Marketing Blog

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Twitter & Friendfeed

hey everyone – I’ve been lax in letting you know that I’m on Twitter and Friendfeed…feel free to follow/subscribe.

Twitter: http://twitter.com/ericdbrown
Friendfeed – http://friendfeed.com/ericbrown

Groundswell

This book,  with the full title of “Groundswell: Winning in a World Transformed by Social Technologies” is a must read for anyone trying to figure out how to benefit from the social networking phenomenon.

This book is perfect for anyone who doesn’t understand ‘social media‘…and for those that think they do! It  provides case-based examples of how organizations have used social media to engage their users.  The examples provided in the book are quite good and describe how organizations have used social media to embrace their community.

Before you go out and buy the book on my recommendation, let me point out a couple of important points:

  • This book does not tell you how to implement a social network.
  • This book will not solve your social media problems.  It will help you with understanding your problems and give you some ideas for solutions.

What this book will do is help you understand that there isn’t any one answer to the question of ‘how to embrace social media”.  The book provides many examples of social media experiments…some successful and some failures.

The book provides a ton of information about demographics and age group differences and how age normally affects social media usage.  Excellent information that everyone should review.

For me, the most interesting section of the book is the one in which the authors state very clearly that any social media project (or really any project for that matter) can be made more successful if the following four steps are followed:

  • First, look at your People.
  • Second, Set at your Objectives.
  • Third, Review your Strategy.
  • Fourth, look at Technology.

This approach, which the authors abbreviated as POST, is no different than any proper strategic planning initiative…at least in my book. When any organization starts to look at new things like social media, they must first look at their people and their customers.  Is this new strategy something that can be achieved easily? Is it viable?

The second step is to Set your Objectives for the project.  What are you trying to achieve with this social media project (or any project)?  The third step is to review your overall strategy as well as determine your ‘go to market’ strategy.  The last step (which most organizations perform first), is to select the technology platform that you will use to carry out your strategy.  I can’t count how many times I’ve seen this process performed backwards with technology selected before any real thought was put into the strategy, objectives and people.  Many of those projects failed miserably because of that.

The book is well reviewed…and is well deserving of those reviews.  Its an excellent book for anyone interested in this topic.  Highly recommended.

My Bookshelf

I’ve been tagged by Jim Stroup at Managing Leadership to provide a listing of the books that I’m currently reading and/or are on my bookshelf.

Well…since my bookshelf is actually 3 bookshelves full of all types of books (I have very eclectic tastes in books), I’ll give a quick rundown of the books/articles I’m reading plus those that are on my ‘to read’ list.

Currently reading:

  • Selling the Invisible by Harry Beckwith – Interesting book that should be required reading for any person selling services. There are some excellent ‘nuggets’ of information in this book…”don’t let perfect ruin good” is my favorite.
  • The Strategic Project Leader by Jack Ferraro – I’m three chapters in and so far I like this book. The book describes the growing specialization of project managers and provides a ‘roadmap’ for those PM’s that want to step into the ‘project leader’ role (as compared to project administrator, project specialist, etc). Look for more on this book and the topic of specialization soon.
  • Working Knowledge by Thomas Davenport & Laurence Prusak – a classic in the world of Knowledge Management. This was an ‘optional’ book in my KM class I’m taking this semester but I think it should be required reading….not just for someone in the class but for any person interested in the subject.

On the bookshelf:

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