Links for March 10 2013

Technology Consultant - Eric D. Brown | Image for link posts

Know the Difference Between Your Data and Your Metrics – Jeff Bladt and Bob Filbin – Harvard Business Review Quote: In the business world, we talk about the difference between vanity metrics and meaningful metrics. Vanity metrics are like dandelions – they might look pretty, but to most of us, they’re weeds, using up resources, … Read more

Links for Feb 17 2013

Technology Consultant - Eric D. Brown | Image for link posts

Strong CIO, C-suite Relationships Drive Growth — CIO Dashboard Quote: Your ability as a CIO to cultivate strong relationships with your C-suite peers is paramount to your professional success in an environment where IT is expected to generate revenue and enhance the customer experience. But more than your career longevity is on the line. The … Read more

Revisiting the Marketing Technology Office

This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office…the next fad? got some interesting feedback via email and my contact form….funny that these same people didn’t leave a comment on the blog for the whole world to see. 🙂 Rather than respond in private to those emails, I’ll … Read more

A Marketing Technology Office…The next fad?

This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled “Enter the chief marketing technology officer” that highlights the importance of the role of ‘marketing technology’…and more importantly the role of the marketing technologist. In the video John points to recent stories, discussions and ideas floating around the CIO world about how … Read more

Links for Oct 14 2012

Technology Consultant - Eric D. Brown | Image for link posts

The New Data-Savvy Adaptive Marketing – Highly Competitive – software industry insights Quote: Marketers now must be dynamically responsive to change and must more quickly decide what to do. So Predictive Analytics are becoming more important to many organizations that want to derive future views that will guide their decisions, particularly those regarding potential customer … Read more

Links for September 2 2012

Technology Consultant - Eric D. Brown | Image for link posts

“We want to test bold, new ideas that always work.” – Chief Marketing Technologist Quote: Failure is an inherent part of real experimentation. “We have an idea. Let’s try it. Works? Great. Doesn’t work? Good to know, let’s try something different.” You do your best to construct your hypotheses with reason and logic, but also … Read more