I was talking to a CMO today about their current and future plans for digital projects. We were talking about data analytics, customer experience, technology, social media and other topics when the CMO asked what the ‘next’ project or technology that she and her team should be chasing. She asked: We’ve talked about all data, social, … Read more What digital projects should you be chasing?
If you are involved with marketing and/or technology in any large organization, you most likely are hearing a lot about marketing technology (MarTech) and the ‘explosion’ of MarTech people, technology, projects….and budgets. There are some folks out there who claim that within a few years, marketing will be spending more on IT than the CIO but … Read more Will marketing continue to grow their share of the technology budget?
I just finished reading Marketing’s New Digital Role Is Shortchanging IT. The article had a good premise (e.g., IT and Marketing are fighting for budget) but rather than discuss the real reasons for this current predicament, the author obliquely places the blame at the feet of the Marketing group for ‘stealing’ budget from IT. The … Read more Is Marketing Really Shortchanging IT?
Isaac Sacolick recently wrote a post titled Dear CIO, Here’s How To Help the CMO with Marketing Automation where he talked about the need for CIO’s and CMO’s to work closely together for marketing automation projects. In that post, he wrote: …fully achieving “marketing automation” is no where as easy as SalesForce, Microsoft, or Oracle … Read more The role of IT and the CIO in Marketing
Some smart-ass (like me) will probably say “1 letter”….but let’s dive into that question a little more deeply. Last week, in an article titled “CIO’s vs. CMO’s – what’s the real problem?“, I shared the following 2010 goals/projects that CIO’s and CMO’s are reportedly working on. In that article I also promised a discussion of … Read more What’s the difference between a CIO and CMO?