CIO.com has an article titled “CMOs and CIOs: Can This Relationship Be Saved?” where they discuss surveys results released by the CMO Council and Accenture. The CIO and the CMO are two of the most important positions in today’s organizations and should be working extremely closely…but these survey results show that to not be the case … Read more The Relationship between the CIO & CMO?
Shadow IT vs. Shadow Marketing By Scott Brinker on Chief Marketing Technologist Quote: IT people work for IT. Marketing people work for marketing. And, as illustrated with the dangers of shadow marketing, marketing technology is now an integral part of marketing’s strategy and execution. The people working on it need to have their focus — … Read more Links for August 8 2010
Silence is a Leadership Trait by Samuel Bacharach Quote: Between the words, between the actions, between the political strategies, leaders must create silence. Silence that allows for ideas to be absorbed. Silence that allows for emotions to settle. Silence that allows for bonding and healing. Silence that allows people to sit unthreatened and unchallenged. How … Read more Links for April 25 2010
To Grow a Company, You Need to be Good at Killing Things by Auren Hoffman on Summation Why IT Shouldn’t Be Involved in Marketing Software Decisions by Matt Sullivan on HubSpot‘s Inbound Internet Marketing Blog Why IT SHOULD Be Involved in Marketing Software Decisions by Jenn Steele on HubSpot’s Inbound Internet Marketing Blog Don’t Just … Read more Links for Feb 28 2010
How CIOs can sense if their companies are getting ready to fall? by Mark McDonald on The Gartner Blog Network 10 Tips on Building a Better Business by Ted Mininni on Marketing Profs Daily Fix Time to Take off the Web 2.0 / Social Media Gloves by Valeria Maltoni on Conversation Agent Seven Elements of … Read more Links for Oct 25 2009
Lego: How much does profit matter? from Hoover’s Business Insight Zone by Tim Walker Hire for Trustingness, Train for Trustworthiness from Trust Matters blog by Charles H. Green How do you create a culture that is not afraid to fail (or be more receptive to social media?) from Beth’s Blog: How Nonprofits Can Use Social … Read more Links for Sept 13 2009