Marketers – You have too many choices

Marketing Technology Landscape Supergraphic (2018)

I have a little secret for everyone in the world of marketing: You have too many choices. There are way too many technology platforms in existence today. Too many ‘tools’ and too many products.  You have too many choices when it comes to getting your work done. Let’s take a quick second to glance at … Read more Marketers – You have too many choices

What digital projects should you be chasing?

I was talking to a CMO today about their current and future plans for digital projects. We were talking about data analytics, customer experience, technology, social media and other topics when the CMO asked what the ‘next’ project or technology that she and her team should be chasing. She asked: We’ve talked about all data, social, … Read more What digital projects should you be chasing?

Links for Oct 13 2013

Technology Consultant - Eric D. Brown | Image for link posts

“It Won’t Work. We Tried That” Quote: Bottom line: bad marketing science is dangerous. And we should demand that it at least get itself a half-decent disguise – with data and control groups and stuff – before we accept it as real science. “We tried that,” just doesn’t cut it. Napoleon’s Fatal Mistake Quote: He … Read more Links for Oct 13 2013

Links for April 21 2013

Technology Consultant - Eric D. Brown | Image for link posts

The Three Elements of Successful Data Visualizations – Jim Stikeleather – Harvard Business Review Quote: Storytelling helps the viewer gain insight from the data. Information visualization is a process that transforms data and knowledge into a form that relies on the human visual system to perceive its embedded information. The goal is to enable the … Read more Links for April 21 2013

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