I have a little secret for everyone in the world of marketing: You have too many choices. There are way too many technology platforms in existence today. Too many ‘tools’ and too many products. You have too many choices when it comes to getting your work done. Let’s take a quick second to glance at … Read more
How much is bad data costing you? It could be very little – or it could be a great deal. In this article I give an example of what the cost of bad data really is. A few days ago, I received a nice, well designed sales/marketing piece in the mail yesterday. In it, a … Read more
I was talking to a CMO today about their current and future plans for digital projects. We were talking about data analytics, customer experience, technology, social media and other topics when the CMO asked what the ‘next’ project or technology that she and her team should be chasing. She asked: We’ve talked about all data, social, … Read more
“It Won’t Work. We Tried That” Quote: Bottom line: bad marketing science is dangerous. And we should demand that it at least get itself a half-decent disguise – with data and control groups and stuff – before we accept it as real science. “We tried that,” just doesn’t cut it. Napoleon’s Fatal Mistake Quote: He … Read more
Oh I See (CIO Inverted): Flexible or efficient ? Quote: Can organizations and CIOs create a balance between the efficiency and flexibility agenda ? Is such a position desirable and achievable ? Can IT help the cause ? I asked these questions to a few learned CIOs; everyone nodded unanimously to the fact that cost … Read more
The Three Elements of Successful Data Visualizations – Jim Stikeleather – Harvard Business Review Quote: Storytelling helps the viewer gain insight from the data. Information visualization is a process that transforms data and knowledge into a form that relies on the human visual system to perceive its embedded information. The goal is to enable the … Read more