Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

This post is written by Mathias Lanni (Executive VP, Marketing – Velocidi). Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years.  Fundamentally, agile tactics are a way for organizations to more quickly adapt to quickly-changing markets and customer demands, […]