Turn your data geeks into customer geeks

What would you do if you had so much data about your customers that you know could know (almost) everything about your customer when they contacted you? Better yet, what if you had the ability to instantly know the exact offer for service or product that would pitch the right ‘sales’ approach that your customer […]

You Need a Chief Data Officer. Here’s Why.

Big data has moved from buzzword to being a part of everyday life within enterprise organizations. An IDG survey reports that 75% of enterprise organizations have deployed or plan to deploy big data projects. The challenge now is capturing strategic value from that data and delivering high-impact business outcomes. That’s where a Chief Data Officer […]

Customer Engagement: A Data-Driven Team Sport

What would you do if you had so much data about your customers that you know could know (almost) everything about your customer when they contacted you? Better yet, what if you had the ability to instantly know the exact offer for service or product that would pitch the right ‘sales’ approach that your customer […]

Data Maturity before Digital Maturity

I recently wrote about Digital Maturity vs Digital Transformation where I proclaimed that its more important to set your goal for digital maturity rather than just push your organization toward digital transformation initiatives.  In this post, I want to talk about one of the most important aspects of digital maturity: Data Maturity. Before you can […]

Machine learning risks are real. Do you know what they are? 

Machine Learning Risks are real and can be very dangerous if not managed / mitigated. Everyone wants to ‘do’ machine learning and lots of people are talking about it, blogging about it and selling services and products to help with it. I get it…machine learning can bring a lot of value to an organization – […]

What is the cost of bad data?

How much is bad data costing you? It could be very little – or it could be a great deal. In this article I give an example of what the cost of bad data really is. A few days ago, I received a nice, well designed sales/marketing piece in the mail yesterday. In it, a […]

Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

This post is written by Mathias Lanni (Executive VP, Marketing – Velocidi). Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years.  Fundamentally, agile tactics are a way for organizations to more quickly adapt to quickly-changing markets and customer demands, […]

Data and Culture go hand in hand

A few weeks ago, I spent an afternoon talking to the CEO of a mid-sized services company.  He’s interested in ‘big data’ and is interviewing consultants / companies to help his organization ‘take advantage of their data’.  In preparation for this meeting, I had spent the previous weeks talking to various managers throughout the company […]

The Data Way

The world has become a world of data. According to Domo, the majority of the data (roughly 90% of it) that exists today has been created within the last two years. That’s a lot of data. Actually…that’s a LOT of data. And it’s your job to use that data to make better decisions and guide […]

Don’t get “Theranosed”

Kaiser Fung just posted a blog titled “Tip of the day: don’t be Theranosed” where he defines “theranosed” as: Theranos (v): to spin stories that appeal to data while not presenting any data To be Theranosed is to fall for scammers who tell stories appealing to data but do not present any actual data. This […]