Turn your data geeks into customer geeks

What would you do if you had so much data about your customers that you know could know (almost) everything about your customer when they contacted you? Better yet, what if you had the ability to instantly know the exact offer for service or product that would pitch the right ‘sales’ approach that your customer […]

CRM tools do not equal CRM

Image by holeymoon via Flickr CRM tools do not equal CRM (yes…I know…I’ve said it twice…but it IS important). For the geeks out there, let me spell it out for you too – CRM tools != CRM. Or perhaps if you know your FORTRAN 77 (I taught it for 3 years…ugh) – CRM tools .NE. […]