Does Outsourcing affect Customer Loyalty?

A recent study by researchers at University of Michigan and University of Richmond shows that outsourcing/offshoring certain aspects of your business can affect customer loyalty. The research, titled “Does Offshoring Impact Customer Satisfaction?” and posted on the Social Science Research Network, points to collected data that shows: offshoring of front office processes that interface directly … Read more Does Outsourcing affect Customer Loyalty?

Five Customer Retention Tips That Really Work (Guest Post)

This is a guest post written by Heather Johnson, who regularly writes on the topic of career exploration. See her byline at the end of this article for Heather’s contact information. Although employee engagement might be the buzzword around the office, customer retention is obviously important as well. Managers can become so focused on marketing … Read more Five Customer Retention Tips That Really Work (Guest Post)

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