Customer

IT Marketers – Five Reasons we aren’t listening

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Paul Dunay over at Buzz Marketing for Technology wrote a post titled “Sin of Inclusion” that pointed me to some commentary on the IT Services Marketing Association (ITSMA) website.  The ITSMA article, titled ‘Why Our Customers Aren’t Listening to Us“, lists five reasons that customers aren’t listening to IT marketers. These reasons are: Customers aren’t … Read more

Five Customer Retention Tips That Really Work (Guest Post)

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This is a guest post written by Heather Johnson, who regularly writes on the topic of career exploration. See her byline at the end of this article for Heather’s contact information. Although employee engagement might be the buzzword around the office, customer retention is obviously important as well. Managers can become so focused on marketing … Read more