Revisiting the Marketing Technology Office

This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office…the next fad? got some interesting feedback via email and my contact form….funny that these same people didn’t leave a comment on the blog for the whole world to see. 🙂 Rather than respond in private to those emails, I’ll … Read more

A Marketing Technology Office…The next fad?

This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled “Enter the chief marketing technology officer” that highlights the importance of the role of ‘marketing technology’…and more importantly the role of the marketing technologist. In the video John points to recent stories, discussions and ideas floating around the CIO world about how … Read more

Links for Oct 14 2012

Technology Consultant - Eric D. Brown | Image for link posts

The New Data-Savvy Adaptive Marketing – Highly Competitive – software industry insights Quote: Marketers now must be dynamically responsive to change and must more quickly decide what to do. So Predictive Analytics are becoming more important to many organizations that want to derive future views that will guide their decisions, particularly those regarding potential customer … Read more

Links for April 29 2012

Technology Consultant - Eric D. Brown | Image for link posts

Stop Blabbing About Innovation And Start Actually Doing It by Aaron Shapiro on Fast Company Quote: If your business can’t innovate, it won’t survive when the startup in the garage across town that doesn’t have to answer to your shareholders does all the things legal has been telling you that you can’t do, all the … Read more

The CIO and CMO – true love….or puppy love?

I’ve been reading a lot lately about the ‘love affair’ between Chief Information Officer’s and Chief Marketing Officer’s around the world. I think this is a good thing…as long as this is ‘true love’ and not just infatuation between two groups that are starting to have to work closer together to get things done. As … Read more

The Relationship between the CIO & CMO?

break(great for any design)

CIO.com has an article titled “CMOs and CIOs: Can This Relationship Be Saved?” where they discuss surveys results released by the CMO Council and Accenture. The CIO and the CMO are two of the most important positions in today’s organizations and should be working extremely closely…but these survey results show that to not be the case … Read more