The role of IT and the CIO in Marketing

Isaac Sacolick recently wrote a post titled Dear CIO, Here’s How To Help the CMO with Marketing Automation where he talked about the need for CIO’s and CMO’s to work closely together for marketing automation projects. In that post, he wrote: …fully achieving “marketing automation” is no where as easy as SalesForce, Microsoft, or Oracle … Read more

Links for Nov 17 2013

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The Internet Of Things Will Be Huge—Just Not As Huge As The Hype – ReadWrite Quote: Like most things in life, the real value of the Internet of Things lies somewhere between the hype and where we are now. One thing is certain: this will not be an overnight impact, but a slow evolution as … Read more

Links for Oct 13 2013

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“It Won’t Work. We Tried That” Quote: Bottom line: bad marketing science is dangerous. And we should demand that it at least get itself a half-decent disguise – with data and control groups and stuff – before we accept it as real science. “We tried that,” just doesn’t cut it. Napoleon’s Fatal Mistake Quote: He … Read more

Links for Sept 22 2013

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The big data Wild West: The good, the bad and the ugly — Tech News and Analysis Quote: Ron Bodkin of Think Big Analytics discusses the best and worst practices for adopting big data technologies and actually getting results. Companies must beware of dangerous decisions, charlatans and disastrous missteps. Good news and bad news for … Read more

Links for Sept 8 2013

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Anticipate the Corporate Culture of “No!” – Sales Aerobics for Engineers ® Blog Quote: Do you work in a Culture of No? Some of you will be defeated by the situation, shoulders slumped, as you return to your cubicle. The design budget wasn’t approved, again. The sale didn’t close, again. Whatever the situation, the corporate … Read more

Links for June 2 2013

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Customer Journeys: Miles to Go – Highly Competitive – software industry insights Quote: The best outcome of any customer interaction or experience should be the value that is derived by the customer – the assessment of that value also belongs to the customer. Organizations don’t always know what value was received – or if it … Read more