What digital projects should you be chasing?

I was talking to a CMO today about their current and future plans for digital projects. We were talking about data analytics, customer experience, technology, social media and other topics when the CMO asked what the ‘next’ project or technology that she and her team should be chasing. She asked: We’ve talked about all data, social, … Read more What digital projects should you be chasing?

Demystifying IT

In a recent “Movers and Shakers” article by Martha Heller titled “The Power of Metaphor“, Malini Balakrishnan, CIO of Building Materials Holdings Corporation (BMC) claimed that one of the most important roles that a CIO has today is helping the organization uunderstandwhat role the IT group plays. Balakrishnan is quoted as saying: “As CIOs, we … Read more Demystifying IT

Woe the CIO!(?)

Talk to some CIO’s today and you’ll hear nothing but a pity party about how their role is no longer seen as ‘valuable’ to the organization. These CIO’s will point to the growing role of marketing and the CMO in selecting and managing technology systems and solutions.  These CIO’s will talk about the ‘good old … Read more Woe the CIO!(?)

Are you avoiding risk or managing risk?

I just read a great article over on the Mckinsey & Company blog titled “Building a bridge from CMO to CIO” where Matt Jauchius, EVP and CMO of Nationwide, describes his approach to working with the CIO of the company.    I encourage you to jump over there and read the article…there’s some great advice to help the CMO … Read more Are you avoiding risk or managing risk?

The Gap between the CIO and CMO – is it narrowing?

I recently ran across a survey titled “Big Data’s Biggest Role – Aligning the CMO & CIO” that was put together by the CMO Council and SAS. The survey, which contained responses from 237 marketing and 211 IT executives, has some very interesting results. A few of the highlights from the survey: 85% of respondents … Read more The Gap between the CIO and CMO – is it narrowing?

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