The Value of Data

I’m always on the look-out for stories of companies using data and analytics to manage their business. In a recent case study, IBM presented the story of the Point Defiance Zoo and Aquarium’s use of data and analytics to better predict visitor behavior. According to the story, prior to taking a data-driven management approach, the … Read more The Value of Data

Big Data, Small Data – or YOUR Data?

I just finished reading Big Data and Marketing: A Confused Relationship? over on Marketing Pilgrim. There’s some good stuff in the post – but what really caught my attention was a paragraph toward the end of the article. The paragraph is: Focus more on the data you have today versus getting caught up in trying … Read more Big Data, Small Data – or YOUR Data?

Is Big Data too big for small business?

Big Data.  Two small words with huge meaning. Do a search for “big data” on Google and you’ll find over 23 million results. Do a book search on amazon for ‘big data’ (affiliate link) and you’ll get over 5,000 results (I’m actually surprised the number is that low). Big Data has a few different connotations.   There are … Read more Is Big Data too big for small business?

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