Is Big Data Worth It?

it-isnt-eat-but-its-worth-it

I just read an article titled “Marketers: Is Big Data Worth It?” In the article, the author, Larisa Bedgood, does a very good job of addressing the question of whether big data is important for organizations to focus on.  The author rites that: The moral of the story? It’s about the data, or rather the insights derived from … Read more

Opening Up Your Data

Data and data analytics have been an important part of organizations for many years. Companies have had data warehouses for as long as I can remember. Those data warehouses were generally well designed and well managed and was the final destination of most of an company’s structured data. Using the data stored within these warehouses, … Read more