Seth Godin – You’re Boring

I read Seth Godin‘s post titled “You’re Boring” the other day and shrugged my shoulders.  OK Seth…most companies and products ARE boring…what’s new? Products have always been boring.  So have companies.

I found myself bored with Seth after reading his “You’re Boring” post.  In the post, he writes:

You don’t get unboring for free. Remarkable costs time and money and effort, but most of all, remarkable costs a willingness to be wrong

Well Seth..I agree with you but haven’t you been saying this for years?  Where’s the new stuff.  Have you become boring?

Of course this probably isn’t the most popular sentiment in the world.  But…I’m willing to be wrong here.

Seems as if everyone is enthralled with Seth. His book “Tribes: We Need You to Lead Us” still gets a lot of play on the web. You know what?  I thought Tribes was kind of boring and didn’t really say much that hadn’t been said before.  The book actually felt very repetitious. I had a hard time turning each page.  Dare I say I was bored reading the book?

Now…don’t get me wrong…I’m pretty boring myself.  Have I said much on this blog that is unique?  Not really.    But I haven’t made my career telling others they’re boring…Seth has.

Seth – I love ya man but how about something new?  Like you say in your post, “Remarkable is a choice”…make a choice please…start saying something remarkable. I don’t want to shrug my shoulders after reading your blog.

I wonder though…how many shrug their shoulders after reading my blog?  I’ll be thinkin on that one.

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Jurgen Appelo
11 years ago

Agreed. I didn't like the Tribes book either, and I stopped reading Seth's blog earlier this week, for the same reason.

seth godin
11 years ago

I worry a lot about becoming boring. The challenge is in bridging the gulf between people who want to hear about next year's news and people who merely want something effective and useful that they can do tomorrow. Over the last decade, I've written books about permission, viral marketing, evolution, being remarkable, telling stories, using new media, quitting and leadership. I don't think I know of someone who does what I do who has explored a range that wide, certainly not in book form. But yes, I'm certain that people who are easily bored and are spending a lot of… Read more »

ericbrown
11 years ago

You make a good point Chris. Perhaps I didn't find the topic that exciting because I'd be dealing with communities and leadership for a long time…before it became the 'big' thing. As you know, community management has been around for a long time and I've been involved since the days of the BBS. I ran a small system in the early and mid-1990's and found the community topic exciting and have been involved in one way or another since then. After the BBS, online discussion forums slowly built up and have morphed into what we see today…communities built around topics… Read more »

ericbrown
11 years ago

Hi Donna – Thanks for stopping by. Tribes was an OK book but much of what was in it has been said before by Seth or others. Seth makes a good point above…it's hard to write a book and he can't satisfy everyone but still, the 'magic' of Seth Godin was missing from the book as it has been missing from his blog recently too. Want to know something funny? Writing this post about Seth Godin being boring made me look at myself too and ask that same question. “Self” I say. “Are you boring too?”. And the answer is… Read more »

ericbrown
11 years ago

Hi Jurgen – Thanks for stopping by and confirming that i'm not loosing my mind! 🙂

I've found myself getting more and more bored with some of the so called 'experts'…seems as if they've lost their way.

ericbrown
11 years ago

Hey Seth – thanks for stopping by and providing some insight. This comment has been very un-boring for me….this is the 'old' Seth that I loved reading.

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Donna
Donna
11 years ago

I too found “Tribes” very boring, and didn't finish it – short book as it was. I couldn't figure out what the hype was all about!

ericbrown
11 years ago

Hi Donna – Thanks for stopping by. Tribes was an OK book but much of what was in it has been said before by Seth or others. Seth makes a good point above…it's hard to write a book and he can't satisfy everyone but still, the 'magic' of Seth Godin was missing from the book as it has been missing from his blog recently too. Want to know something funny? Writing this post about Seth Godin being boring made me look at myself too and ask that same question. “Self” I say. “Are you boring too?”. And the answer is… Read more »

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Chris Brogan
11 years ago

Tribes solved a problem that I'd been experiencing over and over for the last few years. My guess is that not as many people had experienced the problem, so that maybe they don't (yet) realize why the book is important.

Here's the thing: MOST companies aren't using community management as part of their core marketing experience. yet. I'd say those who are found Seth's book to be VERY on-topic.

It's a heck of a tough game to please people. My first ever book is almost out and I've got stomach cramps worrying that everyone will blow it off.

ericbrown
11 years ago

You make a good point Chris. Perhaps I didn't find the topic that exciting because I’ve been dealing with communities and leadership for a long time…before it became the 'big' thing. As you know, community management has been around for a long time and I've been involved since the days of the BBS. I ran a small system in the early and mid-1990's and found the community topic exciting and have been involved in one way or another since then. After the BBS, online discussion forums slowly built up and have morphed into what we see today…communities built around topics… Read more »

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ericbrown
11 years ago

You make a good point Chris. Perhaps I didn't find the topic that exciting because I'd be dealing with communities and leadership for a long time…before it became the 'big' thing. As you know, community management has been around for a long time and I've been involved since the days of the BBS. I ran a small system in the early and mid-1990's and found the community topic exciting and have been involved in one way or another since then. After the BBS, online discussion forums slowly built up and have morphed into what we see today…communities built around topics… Read more »

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11 years ago

Seth Godin – You're Boring | Eric D. Brown – Technology, Strategy …: I read Seth Godin's post titled Y.. http://bit.ly/YGwSE

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11 years ago

Did I just call Seth Godin Boring? Yes. Yes I did. http://tr.im/o6CP

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11 years ago

New blog post: Seth Godin – You’re Boring http://bit.ly/sZVAM

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