Opportunity Lost: Data Silos Continue to inhibit your Business

An image of data silos

According to some estimates, data scientists spend as much as 80% of their time getting data in a format that can be used. As a practicing data scientist, I’d say that is a fairly accurate estimate in many organizations. In the more sophisticated organizations that have implemented proper data integration and management systems, the amount … Read more

You Need a Chief Data Officer. Here’s Why.

Image of the word "why"

Big data has moved from buzzword to being a part of everyday life within enterprise organizations. An IDG survey reports that 75% of enterprise organizations have deployed or plan to deploy big data projects. The challenge now is capturing strategic value from that data and delivering high-impact business outcomes. That’s where a Chief Data Officer … Read more

Customer Engagement: A Data-Driven Team Sport

Customer Engagement: A Data-Driven Team Sport

What would you do if you had so much data about your customers that you know could know (almost) everything about your customer when they contacted you? Better yet, what if you had the ability to instantly know the exact offer for service or product that would pitch the right ‘sales’ approach that your customer … Read more

Marketers – You have too many choices

Marketing Technology Landscape Supergraphic (2018)

I have a little secret for everyone in the world of marketing: You have too many choices. There are way too many technology platforms in existence today. Too many ‘tools’ and too many products.  You have too many choices when it comes to getting your work done. Let’s take a quick second to glance at … Read more