I read an article over on CIOZone.com titled Should the CIO Head Up the Marketing Dept As Well? that left me speechless (for a minute at least). Initially, I wanted to believe the author was asking whether the CIO should head up marketing technology, but I don’t think that’s what the author was asking. I … Read more
I heard a pretty good story recently. It goes something like this: A new CIO joins the company. He’s not completely new to the organization but he is new to the role and a new employee. Previously, he’d been running a couple of projects for an outsourced ‘partner’ within the organization and had ingratiated himself … Read more
“I own the technology, you own the content” Those eight words are shared every single day between an IT professional and a Marketing professional. Some conversation occurs and the CIO tells the CMO “I own the technology, you own the content”. What the CIO means is fairly simple..and understandable too. The IT group ‘owns’ the … Read more
Did you know that technology selection is about much more than technology? Yep…its true…..but most people don’t realize it. Many in the IT world love to get asked to be a part of a technology selection project. These types of projects usually provide a learning opportunity for everyone on the team and an chance to … Read more
I love peanut butter and jelly. What a great idea to put those to food items together on a piece of bread. Have you ever thought about how much the information technology and marketing organizations are like a PB&J samich? Yes…I said samich….been wondering how to work it into a post forever. Never worry…I use sandwich … Read more
I’ve been thinking about approaches to small business technology initiatives and whether it makes sense for small business to outsource a good portion of their IT infrastructure and platforms. Most of the things I’ve read on the topic of small business IT outsourcing has been fairly light in terms of advice for small business owners. … Read more