A techie in a marketers world

For those that haven’t heard the news, I accepted a full-time position with the Boy Scouts of America in February.  I work for the Brand Management Department as part of the Marketing Group.  My role is multi-functional – I do a little bit of everything; Project Management, Technology Management, Strategy, Processes (yeah! {sarcasm}) and in … Read more

IT Marketers – Five Reasons we aren’t listening

Paul Dunay over at Buzz Marketing for Technology wrote a post titled “Sin of Inclusion” that pointed me to some commentary on the IT Services Marketing Association (ITSMA) website.  The ITSMA article, titled ‘Why Our Customers Aren’t Listening to Us“, lists five reasons that customers aren’t listening to IT marketers. These reasons are: Customers aren’t … Read more

Cutter on 2009 IT Trends

The Cutter Consortium blog has an interesting post titled “IT Trends and Antitrends for 2009“.   Some interesting items listed…I’ve reproduced the listing of Trends and Anti-Trends below with a brief discussion following. The Trends: Trend 1: Firms will try to remove redundant islands of business process and technology. Trend 2: Data warehouses, vocabularies and ontologies … Read more

Groundswell

This book,  with the full title of “Groundswell: Winning in a World Transformed by Social Technologies” is a must read for anyone trying to figure out how to benefit from the social networking phenomenon. This book is perfect for anyone who doesn’t understand ‘social media‘…and for those that think they do! It  provides case-based examples … Read more