As always, Mike has some great insight…..and really simplified the issue when he writes:
At its heart, Web 2.0 requires a new way of thinking about the inherent technology and also the respective roles of IT and the user community. It is a change. As we all know, change can be difficult and has to be managed.
Did I say Amen? 🙂
Web 2.0 (and the future…Web 3.0?) requires a shift in thinking. No longer can IT hide behind the business as usual mentality…we’ve got to change our thought processes and embrace our users’ needs.