Links for Sept 15 2013
- Big Social Data: The Second Era Starts
Quote: When Big Data techniques are applied to the social media firehose, some amazing things start to happen. Like being able to ask some unbelievably specific questions and getting instant answers. Or being able to predict the things that, today, we can only react to. Today, Social Data is only just emerging as a discipline. When it does fully emerge, the Second Era of social kicks in.
- When “effortless” is anything but: Today’s cloud washing is all about hybrid — Tech News and Analysis
Quote: As more companies weigh moves to the cloud, vendors have latched onto the “hybrid” label as a sales tool.
- Don’t Have A Big Data Strategy Yet? Good. | Forrester Blogs
Quote: While all this works out, the best advice I can give firms is to dump their isolated, IT-led "big data strategy" aspiration, and embrace the potential that the big data concept implies. Rather than separate big data or even data strategies, I encourage firms to ensure that a plan for data is a part of their business strategy, and this plan must account for the new reality — we have the tools and techniques to enable agility while we affordably operate a larger scale. At the end of the day, that’s what big data is all about.
- Getting Beyond “It’s all about us” to improve CRM capabilities.
Quote: When do we get beyond ‘it’s all about us?’ When the CEO says so. When she/he mumbles ‘customer excellence’ but lops off heads when profit margins fall, it can’t happen. When the social/digital media wonks are pontificating, it can’t happen. When the CEO says “We exist to serve customers.” – then it happens. You can see this in great companies like Amazon, Fedex, Sephora, and Carrefour. There is a longitudinal view of improvement to the customer experience that transcends quarters and departments.
- Three Key Job Roles to Make Your Marketing Automation Rock
Quote: While there is a great deal of discussion on the undeniable advantage marketing automation can provide, there has been less discussion around what that means for your team. Technology is awesome, but it really is only as good as the people who implement it and manage it on a day-to-day basis. That’s why it is important to think about your team structure when putting software systems in place.
- Why your tests aren’t scientific • Yoast
Quote: The first one is rather simple, but still a more common mistake than I could ever have imagined. When running an A/B test, or any kind of test for that matter, you need enough data to actually be able to conclude anything. What people seem to be forgetting is that A/B tests are based on samples. When I use Google, samples will be defined as follows:
- Leading By Example | Partners in EXCELLENCE Blog — Making A Difference
Quote: We are always Leading By Example. There are no time outs in leadership. Everything we do or say has an impact. The issue is, are we having the impact we want, or are we creating unintended consequences?
- IBM – Big data: Why it matters to the midmarket – United States
Quote: Because the potential for big data is often spoken about in such grand, earth-shattering terms, it feels vaguely oversimplified for companies’ to start with just one simple question. But every important journey starts with one first step. “Data doesn’t really create any value until you put it into action,” says Shockley. “So start by understanding what action you want to take.”
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