Links for Nov 17 2013
- The Internet Of Things Will Be Huge—Just Not As Huge As The Hype – ReadWrite
Quote: Like most things in life, the real value of the Internet of Things lies somewhere between the hype and where we are now. One thing is certain: this will not be an overnight impact, but a slow evolution as technology and society adapts to the ramifications of a world where devices can talk to each other.
- The future of integration platforms is prescriptive rather than descriptive — Tech News and Analysis
Quote: The current middleman services that link connected devices and different web platforms are just the first step in building out a context-aware internet of things.
- Innovate on Purpose: Discomfort is the key to innovation
Quote: The best innovators know they need to cannibalize themselves before someone else does. This means good managers must create discomfort about the existing products and markets before they are disrupted by someone else. While you need good innovation methods and training, you’ll never approach a point where everyone is “comfortable” with innovation. What you need is to create more discomfort with the status quo than there is discomfort with innovation, and then provide the leadership, tools and methods to sustain innovation.
- Nurturing a sense of wonder | Aspire-CS
Quote: Open your heart to a sense of wonder by doing things that are outside of your normal routine, especially those that might be challenging. There is no better way to nurture a sense of wonder than shaking up your routine and stepping out of the box. Your ability to continue to lead at your best depends on it.
- Why data-driven marketers shouldn’t trust the data fully – Chief Marketing Technologist
Quote: Once we recognize that, we realize that data doesn’t necessarily settle arguments. Data can tell us what, but it can’t inherently tell us why. To uncover the why, we need a very specific kind of data: data from controlled experiments. Since why is often more important than what for deciding a future course of action, experimentation is a more powerful management tool than data analysis.
- Why CMOs and CIOs Need to Work on Their Relationship | MarketingProfs Daily Fix Blog
Quote: Ultimately, collaboration between marketing and technology is a positive step that every company should take. While the guidelines above may not have marketing and technology professionals holding hands and skipping down the street, recognizing the need for co-existence is the first step towards changing the status quo. Once CIOs and CMOs can finally achieve this coexistence and work together, both will reap the benefits.
- What’s All The Fuss About Social Selling? | Partners in EXCELLENCE Blog — Making A Difference
Quote: But I don’t get this continued debate about social selling, social channels. If your customers are using them, and they are, then why not exploit them. Are they the only thing? Absolutely not, any individual or company would be foolish by investing in a single channel—I don’t know any single channel that reaches 100% of and addressable market. These channels should be part of a rich demand gen, customer engagement set of tools we leverage to amplify and maximize our impact. Personal brand building–that may be important to you as an individual. But as an executive running an organization, don’t let your personal brand building efforts get in the way of doing your job.
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