Links for September 25 2011

Technology Consultant - Eric D. Brown | Image for link posts

Enterprise social networking sucks the social out of ‘social’ by Linda Tucci onTotalCIO
Quote: …the problem won’t be the technology, he said, but in selling employees on the idea of an enterprise-wide social forum. Not only are the various operations of the bank siloed off from each other, but there also are silos within silos. People are uncomfortable with the notion of putting stuff out there that is visible to the whole company, he added

The Difference Between Acumen and Accruing by Danny Brown
Quote: Acumen means you connect the dots between idea, execution and success; accruing means you’re more concerned with collecting the dots as opposed to connecting them.

Are We Measuring The Wrong Thing in Social Marketing? by Bob Knorpp on CMO Strategy – Advertising Age
Quote: We are told that the goal of social-media marketing is to connect people in meaningful conversations that will stimulate lasting engagement and grow customer advocacy for our brands. So why do many of the most widely used social metrics tools favor measurement of mass numbers of customers, rather than the quality of our relationships with them?

a place to focus by Diana Baur on A Certain Simplicity
Quote: Everything that’s worthwhile requires focus. Focus is hard today, because we have so many things competing for our attention. Even if we are all alone, standing perfectly still, we know full well that text messages and emails are arriving, urging us to stop what we’re doing and look. And once we’ve looked we’ve lost something – and that something is focus on the thing we were doing first

Automattic Creed by Matt Mullenweg
Quote: I will never stop learning. I won’t just work on things that are assigned to me. I know there’s no such thing as a status quo. I will build our business sustainably through passionate and loyal customers. I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I am more motivated by impact than money, and I know that Open Source is one of the most powerful ideas of our generation. I will communicate as much as possible, because it’s the oxygen of a distributed company. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no problem that’s insurmountable.

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  2. Links for September 25 2011: Enterprise social networking sucks the social out of ‘social’ by Linda Tucci onTota…

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