Quote: What you do bring to the table–er, service–is code, data, configuration metadata and/or policies that are, in fact, what makes any cloud service valuable to you as an individual or an organization. Your task in consuming a cloud service is to deliver those elements to a service that turns them into functionality that drives business value.

Quote: Not every IT plan will be strategic. In fact for a strategy to be unique and differentiating, it has to be somewhat rare. Trying to claim that all IT plans have business based strategic relevance is not recommended as it makes you look co-dependent.

Quote: Most firms need to learn that rapid, messy, inexact experimenting, iterating to get it just right, is far more valuable than slow, careful, perfect experiments that only validate what we expected