Links for Nov 6 2011
- Don’t Sell Technology, Sell Magic by Ben Yoskovitz on instigator blog
Quote: Customers want results. They’re attracted to products that delight them. They’re impressed by startups that communicate and respond quickly to their issues. They want value, and they want you to fit seamlessly into their lives. They want a lot. Really: they want magic. Sell magic, not technology.
- Ideas are easy, making them happen is hard by Tom Catalini on People & Technology
Quote: If you want to see the big, exciting idea actually happen, then you’ve got to get started with the small, tedious work. And follow through.
- Half-Life Metrics by Israel Gat on The Cutter Blog
Quote: …metrics are relative and context-sensitive. Unless a metric is a compulsory regulatory metric, the choice of a metric is only as good as the effect it has toward a desired outcome in a specific context.
- A Community of Practice Is More Than a Website by Steve Radick on Social Media Strategery
Quote: Communities of practice have been around for decades, and for decades, they’ve helped countless organizations navigate major changes, increase productivity, cut duplication, and make work more enjoyable. In many cases, the use of social media has enhanced these CoPs by providing more tools and opportunities for people to connect with other people. Unfortunately, social media has also given rise to zombie communities filled with content on blogs, forums, and wikis, but which lack any actual human interaction. What are you building?
- Three Self-Sabotage Mantras That You Need To Quit. Now by Amber Naslund on Brass Tack Thinking
Quote: Being accountable for your world is also incredibly empowering. You can’t control all the factors,but you can control your reactions and responses to them. Once you realize that, suddenly even the biggest things don’t seem so daunting anymore. It isn’t someone else’s fault. It isn’t the system’s fault, or the fault of your circumstances. You’re in control of a lot more than you think.
- CMO’s are at the Crossroads of Customer Transactions and Engagement by Brian Solis
Quote: As we can clearly see, CMO’s are missing the ability to extract and introduce a truly human touch, focusing on markets rather than individuals.
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