Links for May 2 2010
- Don’t Listen to Your Market by Scott Sehlhorst on Tyner Blain
Quote: Most companies ignore their markets – and they will struggle to survive. Some companies listen to their markets – and they have an opportunity to succeed. You have the opportunity to understand your market, and transform it into your market – but you can’t get there just by listening.
- The coming melt-down in higher education (as seen by a marketer) by Seth Godin on Seth’s Blog
Quote: Just as we’re watching the disintegration of old-school marketers with mass market products, I think we’re about to see significant cracks in old-school schools with mass market degrees.
- Mr. CIO Check your Premises by Mark Fidelman on Seek Omega
Quote: When a new CIO steps into office he is given three envelopes in the event he runs into trouble. Inside the 1st envelope a note reads “play it safe”. If that doesn’t work than he opens the 2nd envelope which reads “blame the business unit”. If neither works than he opens up the 3rd envelope which reads “prepare 3 envelopes”.
- IT Is Everywhere. Why? by Andrew McAfee on Harvard Business Review
Quote: IT is deployed everywhere, and I mean that literally. I struggle to think of corners of the global economy that have not been affected by digitization, and I can think of many that have been greatly transformed
- Are we talking about the right things? by Don Sull on FT.com
Quote: Managers and employees spend much of their time in discussions, but too often conversations bog down in an endless series of unproductive meetings in which the usual suspects cover the same ground without making progress. Frustration mounts as participants “spin their wheels” or “talk in circles.” This frustration often occurs when managers lead the wrong kinds of discussions at the wrong time in the wrong way.
- Are You a Shadow or a Beacon? by Danny Brown
Quote: Are you merely following the crowd and what they think is right, or are you following your own path and leading the way?
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