Links for March 20 2011

Three Questions that Will Kill Innovation – Tony Golsby-Smith – The Conversation – Harvard Business Review
Quote: …innovation runs counter to so many of the standard tests and processes that make businesses (and executives) successful. It’s hard to accept that innovation requires exploring unknown territory via a winding road — you cannot see around the next corner. You have to be comfortable with “We’re not sure yet.”
Seriously, Who Are You Building It For? by Micah Baldwin on Learn to Duck
Quote: Sometimes, its not clear who you are building a business for. The sooner you can decide; the sooner its clear; the sooner you can focus on whats important: Building a business that people like and will use.
Intent and Information extend IT’s solution and innovation envelope by Mark McDonald on The Garnter Blog Network
Quote: The CIO’s challenge is to re-imagine how IT will create new sources of value and that starts with thinking about understanding intent, the information required to realize it and the power of changing behaviors and actions.
Take Back Control of Your Work (and Your Life) by Tony Schwartz on Harvard Business Review
Quote: So what exactly would it take to seize back control of our lives? We need a series of deliberate practices to counter the powerful forces so accelerating our lives.
Are you doing a good job? by Seth Godin
Quote: You might very well be doing a good job. But that doesn’t mean you’re a linchpin, the one we’ll miss. For that, you have to stop thinking about the job and start thinking about your platform, your point of view and your mission.
Calling All Marketers. You Are Destroying Something Great by Kyle Lacy
Quote: ….we sit back… stupefied… because our “brand awareness” and “sales” are dropping in a region where we put even more money in marketing the “brand.”

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