Links for July 10 2011

• Sometimes I really get it wrong; my apology to SEO industry by Robert Scoble on Scobleizer

  Quote: Anyway, it’s 2011 now and it’s clear that the Google way of doing things is still better for most people. It’s instructive to go back and see where I went wrong.

• IT business transformation sums up critical CIO role by Christina Torode on TotalCIO

  Quote: As more IT services lend themselves to outsourcing, CIOs and IT groups might find themselves in the role of service brokers. Some experts predict that the majority of business services will be outsourced, pushed by the fact that many services are being bought directly by business units from cloud providers. The result is that IT staff also will move over to work for a given business unit or be retrained — or, yes, be let go.

• Creating a Culture of Trust: Virtues and Values by Charles H. Green on Trusted Advisor’s Trust Matters

  Quote: Trust-based organizations take values very seriously. If your organization has never fired someone for a values violation, then either you’ve been astoundingly successful in your hiring and development efforts, or you’re not a strongly values-driven organization.

• Timing by Michael W. McLaughlin on Consult This

  **Quote:**Before you try to convince a client to move forward, be sure you are convinced that the project is truly in the client’s best interest right now. If you’re certain, make your arguments without hesitation.