Quote: We believe we can avoid the fate of information silos by building a “Social Layer” in the enterprise architecture. The social layer will span all employees across all organizational boundaries, and connect them to key enterprise applications beneath it in the architectural stack. We recently introduced Socialtext Connect, which is the beginning of our approach to enabling this Social Layer.

Quote: The idea of bringing customers into the process of defining the products and service of your organization is one that is gaining a lot of steam. One manifestation of that is the increased interest in Social CRM. In this scenario, companies engage their social customers for feedback and marketing purposes. Taking it a step further, Mark Tamis and Esteban Kolsky see the higher purpose as organizing the business around the newly social customers

Quote: The market is evolving at breakneck pace, with new competitors springing out of bed every morning, with zero legacy hang-ups, eager to snap up your audience. The power of SaaS — and the age of disposable software — is that it makes it easier for you to harness the leading edge of innovation. But SaaS just helps with the plumbing and the economics — you still need to provide the activation energy to break free from the past and embrace the new.