- Social Software Needs to Be a Layer, Not a Feature, In the Enterprise by Eugene Lee on Enterprise Social Software Blog | Socialtext
Quote: We believe we can avoid the fate of information silos by building a “Social Layer” in the enterprise architecture. The social layer will span all employees across all organizational boundaries, and connect them to key enterprise applications beneath it in the architectural stack. We recently introduced Socialtext Connect, which is the beginning of our approach to enabling this Social Layer.
- Enterprise Social Media & SMB – One Of These Things Is Not Like The Other by Matt Ridings on techguerilla talk
Quote: No one will dispute that there are huge differences between the way a large enterprise business operates versus that of a SMB (small or medium business). All of the cliche’s about a large, plodding, politically motivated behemoth or a small, naive, financially handcuffed operation exist for a reason. They all contain a grain of truth to varying degrees. Yet, for all of their differences they share the same basic strategies when it comes to leveraging various mediums for the most part, just at different scales. And that’s how it should be.
- Beyond Social CRM: The Open Innovation Revolution by Hutch Carpenter on I’m Not Actually a Geek
Quote: The idea of bringing customers into the process of defining the products and service of your organization is one that is gaining a lot of steam. One manifestation of that is the increased interest in Social CRM. In this scenario, companies engage their social customers for feedback and marketing purposes. Taking it a step further, Mark Tamis and Esteban Kolsky see the higher purpose as organizing the business around the newly social customers
- The “Social” in Social Media by Skip Cohen on Marketing Essentials International
Quote: I’ve spent so much time talking about social media as a marketing tool over the last year, that I honestly forgot about the word “social” in its name! If you want to have some fun today, track down an old friend – there are few activities that could make your day richer
- The Age of Disposable Software by Scott Brinker on Chief Marketing Technologist
Quote: The market is evolving at breakneck pace, with new competitors springing out of bed every morning, with zero legacy hang-ups, eager to snap up your audience. The power of SaaS — and the age of disposable software — is that it makes it easier for you to harness the leading edge of innovation. But SaaS just helps with the plumbing and the economics — you still need to provide the activation energy to break free from the past and embrace the new.