Quote: The thing is, though, it’s still just another tactic. The content is part of the overall strategy to get a customer to buy into your offering, and a solid part at that. But a standalone? I can’t see it.

Quote: One of the most interesting points is the recognition that training is needed in order to have a broader knowledge base of just what this data is and what it can mean to an organization. We often talk so much that we leave the practical pieces to themselves and, unfortunately, they are often overlooked. Training and investment in people will be the key to unlocking big data’s potential.

Quote: If we stick to our current path, the Database of Ruin will become an inevitable fixture of our future landscape, one that will be littered with lives ruined by the exploitation of data assembled for profit. But we can chart a different course, in various ways. I think our brightest engineers can develop innovative privacy-enhancing technologies which will enable new techniques for data analytics that minimize costs to privacy. I hope that public institutions and industry, through self-regulation, will devise ways to better balance the burdens on privacy and the benefits of Big Data. If nothing else, I anticipate that society will slowly develop new norms for engaging with the massive amount of information collected about us, creating informal rules governing when and how it is appropriate to release, collect, and use data, the way minors have learned to speak and listen carefully on social networks.