- Consumers and creators by Seth Godin
Quote: And now of course, when it’s easy to have a blog, or an Youtube account or to push your ideas to the world through social media, the ratio might be 100:1. For every person who sells on Etsy, there are a hundred buyers. For every person who actively tweets, there are a hundred people who mostly consume those tweets. For every hundred visitors to Squidoo, there is one new person building pages.
- Data Rich, Optimization Poor by Bryan Eisenberg
Quote: Focus! Pick your key performance metric and get your team obsessively focused on continuously improving the marketing efforts and time spent achieving those numbers.
- The Amazing Power of Being Present Leo Babauta on zen habits
Quote: No matter how out-of-control your day is, no matter how stressful your job or life becomes, the act of being present can become an oasis. It can change your life, and it’s incredibly simple.
- The Age Old Question by Elmer Boutin on The Crossing of Marketing and IT
Quote: Who am I and what am I doing here?