Another great post by Charles on his Trusted Advisor Associates blog “Trust Matters“. In the post, Charles is describing why he has named his blog “Trust Matters”…and its a good read.

What I found most interesting was the following excerpt:

The “soft” skills have “hard” payoffs in a connected world.

They are what permit alignment of organizations, faster go-to-market processes, successful strategic alliances, project teams, creativity, globalization, effective negotiation, people and customer attraction and retention, and execution. Businesses mired solely in the old-think of competitive positioning, behavioral measures-and-rewards, and business processes will find themselves behind the curve.

Taken out of context from Charles’ original post, the above passage is still perfectly understandable and one of the most succinct a descriptions of the importance of ‘soft skills’ in todays’ marketplace.

[tags] Trust, selling [/tags]