I keep getting the question of “why?” My answer? Because we could.
I was born and raised in Oklahoma and have lived in Tulsa before. When we started thinking about places to move, Tulsa kept jumping to the front of the line. I have friends and family in and around Tulsa with most of my family back ‘home’ (about an hour from Tulsa).
So..we sold our house in Dallas and moved to Tulsa. It’s been a bit of an adventure because we haven’t been able to close on our new home yet so we are staying in a vacation home we found on Airbnb (great service).
The details of the move aren’t important, but the rental we are staying in is important because it is a few blocks from a building with the name “Statsoft” on it. I’ve heard of Statsoft before, but couldn’t quite place them so I took a look at their website to see what they are about…because…you know…I’m a bit of a geek when it comes to statistics and software.
I landed on Statsoft’s site and immediately landed on this quote:
Just because data analysis can reveal interesting trends doesn’t make those trends useful to your business.
What a great line…and one that is very true.
Data means nothing unless you understand its context and how it might be able to help your business. The next line on that page is:
Good data and sophisticated analysis only get you so far. For your best decisions, you must be empowered to interpret and act upon your data trends in a manner relevant to your business goals…
Perfectly said. I’ve been looking for ways to say the same thing as simply as they have. Funny how a move to a new city and a completely random opportunity to notice a sign on a building helped me find a great way to describe analytics and data.
More on the Tulsa move:
Over the next few weeks, I’ll slowly be transitioning all my contact info to Tulsa, but for now you can still reach me with my Dallas phone numbers, etc. As time goes by, I hope to share a bit about the technology and data culture in Tulsa…keep an eye out for more on that front.