Normalcy Bias and You

If you aren’t familiar with the term “normalcy bias”, here’s a quick definition: Normalcy bias is…the phenomenon of disbelieving one’s situation when faced with grave and imminent danger and/or catastrophe. As in overfocusing on the actual phenomenon instead of taking evasive action, a state of paralysis. Another way to think about normalcy bias is the … Read more

Optimizing your Data Center with the Cloud

This post is brought to you by the Enterprise CIO Forum and HP’s Make It Matter. Most organizations today have some type of cloud implementation and/or service.  Every organization views the cloud a little differently than any other organization. Some view the cloud as a place to store data while others view the cloud as … Read more

Links for March 30 2014

Technology Consultant - Eric D. Brown | Image for link posts

Google Flu Trends’ Failure Shows Good Data > Big Data – Kaiser Fung – Harvard Business Review Quote: The amount of data still tends to dominate discussion of big data’s value. But more data in itself does not lead to better analysis, as amply demonstrated with Flu Trends. Large datasets don’t guarantee valid datasets. That’s … Read more

The role of IT and the CIO in Marketing

Isaac Sacolick recently wrote a post titled Dear CIO, Here’s How To Help the CMO with Marketing Automation where he talked about the need for CIO’s and CMO’s to work closely together for marketing automation projects. In that post, he wrote: …fully achieving “marketing automation” is no where as easy as SalesForce, Microsoft, or Oracle … Read more

Links for June 9 2013

Technology Consultant - Eric D. Brown | Image for link posts

Freeing your IT department from Stackholm Syndrome — Tech News and Analysis Quote: Many IT departments are enslaved by the very systems they have constructed. The solution doesn’t require starting over, only giving business the freedom to operate outside the stack. Reclaiming the role of the CIO Quote: So, rather than being distracted by constant … Read more