You (probably) don’t need Machine Learning

Your company doesn't need Machine Learning (probably)

Statistically speaking, you and/or your company really don’t need machine learning. By ‘statistically speaking’, I mean that most companies today have no absolutely no need for machine learning (ML). The majority of problems that companies want to throw at machine learning are fairly straightforward problems that can be ‘solved’ with a form of regression.  They may not be […]

Will marketing continue to grow their share of the technology budget?

marketing technology budget

If you are involved with marketing and/or technology in any large organization, you most likely are hearing a lot about marketing technology (MarTech) and the ‘explosion’ of MarTech people, technology, projects….and budgets. There are some folks out there who claim that within a few years, marketing will be spending more on IT than the CIO but […]