Marketers – You have too many choices

Marketing Technology Landscape Supergraphic (2018)

I have a little secret for everyone in the world of marketing: You have too many choices. There are way too many technology platforms in existence today. Too many ‘tools’ and too many products.  You have too many choices when it comes to getting your work done. Let’s take a quick second to glance at … Read more Marketers – You have too many choices

Will marketing continue to grow their share of the technology budget?

marketing technology budget

If you are involved with marketing and/or technology in any large organization, you most likely are hearing a lot about marketing technology (MarTech) and the ‘explosion’ of MarTech people, technology, projects….and budgets. There are some folks out there who claim that within a few years, marketing will be spending more on IT than the CIO but … Read more Will marketing continue to grow their share of the technology budget?

The technology debate is usually the wrong debate

Windows vs Mac vs Linux.  Android vs iPhone.  Nikon vs Canon vs Sony. Spend any time online, with techie friends or with photographers and you’ll run undoubtedly come across arguments about which tech is better. You’ll have people calling others ‘fan boys/girls’ and in some areas you’ll see some downright nasty comments about whichever tech … Read more The technology debate is usually the wrong debate

With Planning, the Cloud brings Agility and Portability

This post is brought to you by the Enterprise CIO Forum and HP’s Make It Matter. When I speak to organizations about the cloud, I find the majority of them are using the cloud in some form or fashion today. Many have opted to build a private cloud to allow cloud-based systems while maintaining total … Read more With Planning, the Cloud brings Agility and Portability

Hadoop and Big Data

When I talk to people and companies who are just starting out in big data, I usually hear something about Hadoop. I’ll hear things like “If we are going to get into big data, we’ll need to implement Hadoop” or “we don’t have any Hadoop experience so we’ll need to gain that skill before we … Read more Hadoop and Big Data

Why Convergence?

“This post is brought to you by End-to-End Solutions for IT Pros and Dell.” When I talk to clients about the technology and systems challenges being faced within their organization, I tend to hear a wide variety of responses. Challenges within the data center seem to exist in just about every client discussion. These challenges … Read more Why Convergence?

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