Marketers – You have too many choices

Marketing Technology Landscape Supergraphic (2018)

I have a little secret for everyone in the world of marketing: You have too many choices. There are way too many technology platforms in existence today. Too many ‘tools’ and too many products.  You have too many choices when it comes to getting your work done. Let’s take a quick second to glance at … Read more Marketers – You have too many choices

The role of IT and the CIO in Marketing

Isaac Sacolick recently wrote a post titled Dear CIO, Here’s How To Help the CMO with Marketing Automation where he talked about the need for CIO’s and CMO’s to work closely together for marketing automation projects. In that post, he wrote: …fully achieving “marketing automation” is no where as easy as SalesForce, Microsoft, or Oracle … Read more The role of IT and the CIO in Marketing

Stop Talking, Start Listening – Tips for Vendors and Consultants

We’ve all been there. Sitting in a meeting listening to a vendor pitch their solution. They bring a team in to your organization and spend a few hours doing a song and dance about how their solution and team is the best partner for you in the long term. This vendor explains to you how … Read more Stop Talking, Start Listening – Tips for Vendors and Consultants

User Personas for Technology Selection Projects

I’ve been playing around with the idea of User Personas for use in technology selection projects.  I’ve used user personas while building various websites and applications, but never used them (or heard of them being used) in technology selection projects. If you aren’t familiar with the idea of user personas, go read Ten Steps to … Read more User Personas for Technology Selection Projects

Done Never Is

Last week, David Aponovich from ISITE Design wrote a nice piece titled Avoiding the CMS Death Spiral on ISITE’s CMS Myth blog. If you don’t know who ISITE Design is, you should…especially if you are in the digital marketing space. Those guys are top notch. I tried to hire them many times when I was … Read more Done Never Is

Sitecore or Sharepoint – which is the better CMS platform?

I’ve been talking to quite a few folks recently about Sharepoint 2010 to get feedback and insight into the product’s current acceptance and usage rate. One key area that interests me is around content management and content management systems. I’ve worked with a lot of them in the past and my two favorites right now … Read more Sitecore or Sharepoint – which is the better CMS platform?