The Thin line between Great and Ghost Town

I just finished reading Using an Internal Social Network to Solve Real Business Problems by Nichole Kelly over on Social Media Explorer. When I started reading the article, I almost closed my Firefox tab when I read “Transforming into a social business…” in sentence #1. I’m not a fan of the term ‘social business’, mainly … Read more The Thin line between Great and Ghost Town

Signal to Noise Ratio & Twitter

I really enjoy twitter.  There are tons of great folks out there worth following and learning from. But….there’s just as many (or more) not-so-great folks out there too.  You know the kind…they add tons of noise to your twitter stream.   They add tons of noise to your life. I’ve noticed that the noise is getting … Read more Signal to Noise Ratio & Twitter

Social Media – Driving changes for IT?

This was originally posted on InfoBoom.  Reposting here for my regular readers. I recently wrote a post titled Social – A Culture, not a tool that describes a “light bulb moment” that a friend of mine had when thinking about Social media’s use in marketing and PR. In that post, I outline how a friend … Read more Social Media – Driving changes for IT?

The dangers of social media…or…don’t be a sheeple

Sheeple by By rhiannonstone on flickr

Social Media has brought a real danger to the forefront of society. It’s not the security risks that might be inherent in social media, although there are many of these types of risks. It’s not the many inherent dangers that might be found in social media, although they are valid dangers. It’s not the very real and very serious … Read more The dangers of social media…or…don’t be a sheeple

Social – A Culture, not a tool

I had a conversation two weeks ago with a colleague who was taking over the social media, marketing and PR responsibilities for a small but growing organization in the consumer products industry. In this new role, my friend will be moving into a role of responsibility of all social media and engagement aspects for the … Read more Social – A Culture, not a tool