CIO’s need to fascinate to survive

Hey CIO – if you want to survive, you need to figure out a way to fascinate your organization. I’m currently reading “Fascinate: Your 7 Triggers to Persuasion and Captivation” (affiliate link) by Sally Hogshead. I picked the book up on my kindle on a whim while waiting to board the flight from Dallas to Chicago. … Read more

Links for April 18 2010

How to Defy Newton’s Laws of Motion in Marketing by Valeria Maltoni on Conversation Agent: Quote: Emerging media allows you to develop laser focus in your marketing, act small while you take advantage of the following forces to scale as necessary, and thus gain momentum. How to make your ideas connect by Ed Brenegar on … Read more

Links for April 4 2010

Happy Easter everyone. Last week was the first published post using Delicious to manage links for my Sunday links post.  I used a javascript from Delicious to insert a certain set of tagged links and their notes. As I found out (thanks Maddie!), that script does not insert the links into my RSS feed, which … Read more

Sitecore Implementation Notes

Image by Frédéric Harper via Flickr I’m coming up on 2 years of working with Sitecore, a .NET Content Management System (see my post titled “Some Thoughts on Sitecore CMS” for previous thoughts on the subject).  These two years have been interesting, challenging and exciting and educational. Since I’ve written about Sitecore in the past, … Read more

Branding gone wrong – SciFi to SyFy

In my new role in the marketing department at the Boy Scouts of America I find myself in the middle of conversations about branding.  I find these conversations extremely interesting and have been reading through blogs and books about the subject. In my web travels yesterday I was pointed to a story about branding and … Read more

A techie in a marketers world

For those that haven’t heard the news, I accepted a full-time position with the Boy Scouts of America in February.  I work for the Brand Management Department as part of the Marketing Group.  My role is multi-functional – I do a little bit of everything; Project Management, Technology Management, Strategy, Processes (yeah! {sarcasm}) and in … Read more