Marketers – You have too many choices

I have a little secret for everyone in the world of marketing: You have too many choices. There are way too many technology platforms in existence today. Too many ‘tools’ and too many products.  You have too many choices when it comes to getting your work done. Let’s take a quick second to glance at […]

Digital Maturity or Digital Transformation?

Everyone’s working on digital transformation projects.  Much like ‘big data’ or ‘machine learning’, digital transformation is a phrase that you hear every day across just about every organization. The problem with digital transformation is that its not the end goal….you don’t set a goal of ‘being transformed’ especially when you’re looking at the digital space.  […]

What is the cost of bad data?

How much is bad data costing you? It could be very little – or it could be a great deal. In this article I give an example of what the cost of bad data really is. A few days ago, I received a nice, well designed sales/marketing piece in the mail yesterday. In it, a […]

The Gap between the CIO and CMO – is it narrowing?

I recently ran across a survey titled “Big Data’s Biggest Role – Aligning the CMO & CIO” that was put together by the CMO Council and SAS. The survey, which contained responses from 237 marketing and 211 IT executives, has some very interesting results. A few of the highlights from the survey: 85% of respondents […]

Revisiting the Marketing Technology Office

This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office…the next fad? got some interesting feedback via email and my contact form….funny that these same people didn’t leave a comment on the blog for the whole world to see. 🙂 Rather than respond in private to those emails, I’ll […]

A Marketing Technology Office…The next fad?

This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled “Enter the chief marketing technology officer” that highlights the importance of the role of ‘marketing technology’…and more importantly the role of the marketing technologist. In the video John points to recent stories, discussions and ideas floating around the CIO world about how […]

Data Disconnect and Shadow IT

This post sponsored by the Enterprise CIO Forum and HP. Yes Shadow IT again. But…rather than rehash the things I’ve talked about before, I wanted to take some time to walk through a few issues that aren’t always discussed when we talk about Shadow IT. The first is Data Disconnect, which I’ll talk about here. The 2nd is…well…you’ll […]

When the story is right, people listen

It been quiet here this week as I’ve been traveling.   I spent the week in Chicago talking to clients and refining the story of what I do. Its fun to talk to new people…especially when they are receptive to the story you are telling and when that story is authentic. When the story is […]

A CIO and A CMO walk into a bar…

A CIO and A CMO walk into a bar… …except…they aren’t in the same bar. They made plans to meet at Good Time Charlies on Monday.   You know – the CMO and CIO are best friends now so its time to go have a few drinks together, right? They agree on a time and […]

The CIO and CMO – true love….or puppy love?

I’ve been reading a lot lately about the ‘love affair’ between Chief Information Officer’s and Chief Marketing Officer’s around the world. I think this is a good thing…as long as this is ‘true love’ and not just infatuation between two groups that are starting to have to work closer together to get things done. As […]