Marketers – You have too many choices

Marketing Technology Landscape Supergraphic (2018)

I have a little secret for everyone in the world of marketing: You have too many choices. There are way too many technology platforms in existence today. Too many ‘tools’ and too many products.  You have too many choices when it comes to getting your work done. Let’s take a quick second to glance at … Read more

Digital Maturity or Digital Transformation?

Digital Transformation or Digital Maturity

Everyone’s working on digital transformation projects.  Much like ‘big data’ or ‘machine learning’, digital transformation is a phrase that you hear every day across just about every organization. The problem with digital transformation is that its not the end goal….you don’t set a goal of ‘being transformed’ especially when you’re looking at the digital space.  … Read more

Revisiting the Marketing Technology Office

This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office…the next fad? got some interesting feedback via email and my contact form….funny that these same people didn’t leave a comment on the blog for the whole world to see. 🙂 Rather than respond in private to those emails, I’ll … Read more

A Marketing Technology Office…The next fad?

This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled “Enter the chief marketing technology officer” that highlights the importance of the role of ‘marketing technology’…and more importantly the role of the marketing technologist. In the video John points to recent stories, discussions and ideas floating around the CIO world about how … Read more