I have a little secret for everyone in the world of marketing: You have too many choices. There are way too many technology platforms in existence today. Too many ‘tools’ and too many products. You have too many choices when it comes to getting your work done. Let’s take a quick second to glance at … Read more Marketers – You have too many choices
Everyone’s working on digital transformation projects. Much like ‘big data’ or ‘machine learning’, digital transformation is a phrase that you hear every day across just about every organization. The problem with digital transformation is that its not the end goal….you don’t set a goal of ‘being transformed’ especially when you’re looking at the digital space. … Read more Digital Maturity or Digital Transformation?
How much is bad data costing you? It could be very little – or it could be a great deal. In this article I give an example of what the cost of bad data really is. A few days ago, I received a nice, well designed sales/marketing piece in the mail yesterday. In it, a … Read more What is the cost of bad data?
I recently ran across a survey titled “Big Data’s Biggest Role – Aligning the CMO & CIO” that was put together by the CMO Council and SAS. The survey, which contained responses from 237 marketing and 211 IT executives, has some very interesting results. A few of the highlights from the survey: 85% of respondents … Read more The Gap between the CIO and CMO – is it narrowing?
This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office…the next fad? got some interesting feedback via email and my contact form….funny that these same people didn’t leave a comment on the blog for the whole world to see. 🙂 Rather than respond in private to those emails, I’ll … Read more Revisiting the Marketing Technology Office
This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled “Enter the chief marketing technology officer” that highlights the importance of the role of ‘marketing technology’…and more importantly the role of the marketing technologist. In the video John points to recent stories, discussions and ideas floating around the CIO world about how … Read more A Marketing Technology Office…The next fad?