Marketers – You have too many choices

Marketing Technology Landscape Supergraphic (2018)

I have a little secret for everyone in the world of marketing: You have too many choices. There are way too many technology platforms in existence today. Too many ‘tools’ and too many products.  You have too many choices when it comes to getting your work done. Let’s take a quick second to glance at … Read more Marketers – You have too many choices

Machine Learning Is Transforming Data Security

Machine Learning Is Transforming Data Security

Data is the lifeblood of any organization today so it should be easy to understand that security of that data is just as important (if not more important) that the data itself. It seems that data security (or rather the lack thereof) has been in the news regularly over the last few years. The inability … Read more Machine Learning Is Transforming Data Security

Data Maturity before Digital Maturity

Data Maturity

I recently wrote about Digital Maturity vs Digital Transformation where I proclaimed that its more important to set your goal for digital maturity rather than just push your organization toward digital transformation initiatives.  In this post, I want to talk about one of the most important aspects of digital maturity: Data Maturity. Before you can … Read more Data Maturity before Digital Maturity

Big Data Roadmap – A roadmap for success with big data

Big Data Roadmap

I’m regularly asked about how to get started with big data. My response is always the same: I give them my big data roadmap for success.  Most organizations want to jump in a do something ‘cool’ with big data. They want to do a project that brings in new revenue or adds some new / … Read more Big Data Roadmap – A roadmap for success with big data

Will marketing continue to grow their share of the technology budget?

marketing technology budget

If you are involved with marketing and/or technology in any large organization, you most likely are hearing a lot about marketing technology (MarTech) and the ‘explosion’ of MarTech people, technology, projects….and budgets. There are some folks out there who claim that within a few years, marketing will be spending more on IT than the CIO but … Read more Will marketing continue to grow their share of the technology budget?

Complexity – The Killer of Agility?

complexity

I’ve said a few times that the data center of today isn’t the data center of yesterday nor is it the data center of tomorrow. In fact, in “The Data Center of Tomorrow” I wrote that the: “data center will be a combination of internal and external systems that combine to create an agile, efficient … Read more Complexity – The Killer of Agility?