Will marketing continue to grow their share of the technology budget?

marketing technology budget

If you are involved with marketing and/or technology in any large organization, you most likely are hearing a lot about marketing technology (MarTech) and the ‘explosion’ of MarTech people, technology, projects….and budgets. There are some folks out there who claim that within a few years, marketing will be spending more on IT than the CIO but […]

Everything As A Service

Everything-as-a-service

It seems like every article you read about technology today includes a service delivered in an ‘-As-A-Service’ approach. We have an abundance of Software-As-A-Service (SaaS), Platform-As-A-Service (PaaS), Communications-As-A-Service (CaaS), Infrastructure-As-A-Service (IaaS) and many other X-aaS systems/platforms. In fact, XaaS is being used to denote the ‘Everything-As-A-Service’ mentality. The ‘Everything-As-A-Service’ approach is one that makes a […]